Sentences with phrase «low clickthrough»

You can also identify specific URLs, as outlined in Tip # 2, that hold a low clickthrough rate and run the URL through the Keyword Tool to identify negative keywords to reduce unwanted impressions.

Not exact matches

In most cases, clickthrough rates on broad match keywords are much lower than on other keyword match types too, because many people click to see if the search listing applies to them only to realize that it was not what they were looking for.

One issue to keep in mind - if you send an email alert on a «niche» topic (e.g., new IRS ruling) to a broad audience (e.g., all of the law firm's corporate clients), then the clickthrough rate will certainly be lower than if the alert was targeted at a «niche» audience (e.g., solely the firm's tax clients).

MS opines that the growing popularity of these two tactics in a tough economic climate is due to their low cost, and in the case of email marketing, proven ROI (in light of the ability to precisely measure results using clickthrough tracking and other metrics).

The logic is that clicking on a link demonstrates interest, and so the subscribers with «clickthroughs» become Scott's «low hanging fruit» to see if he can convert that interest into new business.