The central bank's president, Mario Draghi, addressed the low inflation issue by saying that the measure of inflation would remain
low over the upcoming months, but he would expect it to eventually rise back to the central bank's target rate of just under 2 %.
Today Amazon issued a major retaliation in the price war which Barnes & Noble started
over e-Reader units just
over a
month ago — it announced two new and
lower cost Kindle units that would begin shipping in late August and primed for the
upcoming holiday season.