A few weeks ago their was a major change, denied by Google as always but it seemed to target sites with
low quality inbound links.
Not exact matches
Once the
low quality links have been removed, it's important to build high -
quality inbound links to one's website.
One must identify the
low -
quality inbound links and then contact the owners of all the websites and request they remove them.
But, for a new domain name with few or
low -
quality inbound links (from smaller sites with
low Domain Authority and Page Authority), instant SERP domination isn't a reasonable goal.
In reality, if an SEO firm is promising thousands of
inbound links, it's very likely that those
links are going to be coming from spammy,
low -
quality websites that have no favor with Google (and will actually get you in trouble, these days).
Our strategy always involves finding authoritative contextual
inbound links as opposed to
low -
quality links (such as
link farms) that are separated from relevant content.
Low -
quality inbound links — If you've discovered that your SEO is tanking and you're confident that your site content is both useful and unique, the next step is to audit your
inbound links.
If you need more information about remedying either of these first two Panda - penalty factors — duplicate content and
low -
quality inbound links — try these helpful articles:
A hundred
inbound links from known spam sites or
low quality sites can actually have a negative effect on your pagerank.
We don't believe in trying to «trick» the search engines by growing your site with spammy,
low -
quality inbound links.
The first of these tweaks, Penguin, went after sites whose
inbound link profiles were built around artificial or
low -
quality links — websites that had few or no real incoming
links or signs of engagement.