Not exact matches
I've amassed a great following
of loyal subscribers and customers, I've built a speaking career, landed a
book deal, grew two additional
businesses, and have been able to help more entrepreneur through blogging than I ever would have by just «providing services».
A direct - to - consumer approach isn't unique to the
book business — the rise
of digital has had a similar impact on every retail enterprise — but as purveyors
of content, both publishers and self - publishing authors are in a unique position to engage their customers deeply, and to engender a
loyal following among them.
«The combination
of having a
loyal fanbase that always leave glowing reviews on your
book's landing page (user recommendations being one
of the most powerful forms
of marketing), and driving new customers to said
books via large - scale Facebook advertising ($ 370 / day) has created a very lucrative
business for Dawson.
From a
business point
of view you're creating repeat
business and, so long as each
book is enjoyable, then the reader will become more and more
loyal.
Lawyers who already have established Florida practices with
books of business and
loyal clients will be forced to compete with New York lawyers down on vacation.
From a firm management point
of view, bringing in laterals with a «
book»
of business can be a very dubious proposition — most often these lawyers are more
loyal to themselves than to their partners; so building a firm around a group
of individuals who may leave at any time with their «
book» is not a structurally sound decision.