Of course, the big brands are spending millions of dollars to get their short lived moments of fame with the hope of making a lasting impression, earning
loyal brand evangelists and inspiring people to talk about them, share their message and become a viral hit sensation.
How do you take happy, satisfied customers into
loyal brand evangelists?
From there, you hope a percentage will evolve into
loyal brand evangelists.
People want to be a part of a company and movement that helps others, and an authentic social mission can turn customers into
loyal brand evangelists.
Not exact matches
This will likely turn them into
loyal customers and
evangelists for your
brand.
If you want to build your business on
loyal customers and
brand evangelists, you have to do something more than the mass consumer expects.
In 2009, Mckinsey published an article entitled «Consumer Decision Journey» by David Court et Al where they coined the term Consumer Decision Journey (CDJ): This is basically the journey of an online customer and how they go from uncertainty to certainty just to end up into being a
loyal customer, and eventually act as an
evangelist for the
brand.