Sentences with phrase «loyal following a publisher»

Not exact matches

Reading consumers are developing not only a loyal following of their favorite authors, but also developing a measure of brand loyalty to certain publishers.

A direct - to - consumer approach isn't unique to the book business — the rise of digital has had a similar impact on every retail enterprise — but as purveyors of content, both publishers and self - publishing authors are in a unique position to engage their customers deeply, and to engender a loyal following among them.

«We've seen the popularity of both frontlist and midlist titles soar in the library, building a loyal following not only through the volume of impressions, but also in conjunction with targeted publisher campaigns and the various social and readers» advisory features included in the library websites.»

That's why traditional publishers stick with tried - and - true authors with loyal followings.