A
company insider told TTG Asia while it's true that
smaller companies like Movenpick would benefit
from a larger chain's distribution, clustering, procurement, HR strategies, customer retention,
loyalty programmes, cash for key money to secure a trophy hotel in a key destination and so on, the source believed the sale was triggered by Kingdom Holding, which holds 33.3 per cent in Movenpick, not Swiss - based Movenpick Holding.