Instead of just selling products, it's a way to build trust, retention and
loyalty with a target audience.
You must write to your audience, blog to your audience, email specific members, and build
loyalty with your target audience.
Not exact matches
Opportunities to connect
with your
target audience, which increases user - engagement and
loyalty.
The company also works
with Groupon, the Internet - based company that promotes special offers from retailers to
targeted online
audiences, and it has become much more sophisticated in using its Moola
loyalty cards.
While you can certainly gain a lot of insight into a company by viewing what it posts about itself on its social media channels, the fact of the matter is that the posts are typically crafted by the marketing department to help the company connect
with its
target audience and develop things like brand
loyalty and recognition.