However, with the comeback of the company's fortune through the release of the BlackBerry 10 operating system as well as the Z10 smartphone, it is natural for the company to start sniffing at
the lucrative tablet segment as well.
However, the devices failed to take off and the company is now banking on Windows 8 for a second shot at
the lucrative tablet segment.
Also, this would be another instance of the Windows 7 operating system losing out in
the lucrative tablet segment.
Not exact matches
With the Surface Pro not proving good enough both as a
tablet or a laptop, analysts believe Microsoft might soon have to make way for its competitors (read Apple) into its most
lucrative segment so far, the enterprise
segment.
Intex technologies, specialists in the manufacture of computer peripherals, has entered the
lucrative tablet PC
segment in India with a device named the i - Tab.
Mobile is the most
lucrative segment, with smartphone and
tablet gaming growing 19 % year over year to $ 46.1 billion, claiming 42 % of the market.