So they pour money into sales and marketing to
lure new customers while giving their existing ones short shrift, in an effort to minimize costs and maximize revenue.
A bigger sized iPhone can
lure customers in the emerging markets and in Asia,
while the iWatch will add a
new product line and lead to more business for Apple suppliers.
Hence, it would make sense for Chevy to pull out all the stops for the all -
new Suburban so as to give existing owners a reason to upgrade to the
new model,
lure in
new customers in an SUV - hungry market,
while fending off Ford and its all -
new Expedition — which is showing success during its launch.