Breaking into the highly competitive
luxury real estate niche can be intimidating.
Not exact matches
The Carucci Group is a division of Gibson Sotheby's International Realty that focuses on
luxury residential
real estate and
niche commercial
real estate.
Cotton, of Cotton
Real Estate, Osterville, Mass., has carved out a
niche selling
luxury waterfront properties on Cape Cod, Mass., and uses the following successful techniques consistently.
In the following interview, Terrence Murphy Sr., broker, CEO and founder of TM5 Properties, a member of Leading
Real Estate Companies of the World ® (LeadingRE), in Bryan Texas, discusses agent development,
luxury and
niche marketing and specializations, and more.
Real estate professionals who work with affluent buyers and
luxury homes attest that serving this market
niche requires an adjustment in both business methods and mindset.
Instead of starting at the bottom, however, Irina dove into the
luxury market, using her Russian language skills to carve out a
niche — something Irina believes every
real estate professional should do.
Luxury real estate is defined as the most expensive 5 percent of homes sold in a given quarter; a
niche targeted to high net worth individuals.
In contrast, specialists focus their efforts on one particular
real estate niche — whether that's fixer - upper Victorian homes, foreclosures, the local senior condominium market or
luxury properties of the ultra-rich.
Real estate agents who cater to the very wealthy typically specialize in the
luxury property
niche, but there's more to working with the ultra-rich than simply showing expensive homes.