The digital -
magazine strategy had not taken off, either; few of the strategic acquisitions seemed poised to break out; and Yahoo's search business, which Mayer hoped to grow to a 20 percent market
share, had dropped to around 10 percent.
And in an early test of their market -
share strategy, Carroll and company decided to spend all of Gilder's money at just one school, offering $ 2,000 to 153 students, a third of the student body, at Giffen Elementary, «one of the worst public schools in New York State,» according to Forbes
magazine, which featured the program on its cover.