They hope that the words on their resume
magically match the keywords a company's HR department or recruiters search for in their prescreening process... and the odds stink, generating candidate response rates that typically range between 0 - 5 %, even in better hiring years (most average less than 2 % today for active candidates).
The strategy here is to hope that the words on their form letter resume
magically match the 7 -10
keywords an HR rep, recruiter, employer, or admin (at a small company) is searching for.