If you can follow these four simple steps, you will have an effective direct
mail campaign set up to generate listings.
Not exact matches
In this short guide you'll discover: - How to
set up your account and start your first list - How to build various types of signup forms - How to build your first
campaign - How to understand analytics - Ideas for building your
mailing list - General tips and do's and don'ts for writing your
campaigns - Explore further integrations such as WordPress plugins, mobile apps, Facebook and tablet forms Email marketing shouldn't be hard and it shouldn't cost you an arm and a leg either so sit back, pull up a seat, and let's start building you some new skills.
- How to
set up your account and start your first list - How to build various types of signup forms - How to build your first
campaign - How to understand analytics - Ideas for building your
mailing list - General tips and do's and don'ts for writing your
campaigns - Explore further integrations such as WordPress plugins, mobile apps, Facebook and tablet forms
If you're going to run a direct
mail campaign, you'll want to
set up an email alias address specifically for that
campaign (e.g. instead of
[email protected] an alias would be
[email protected] or some other variant, specifically for this
campaign and not used for anything else).
• Organize and carry our market and trend research activities • Write copy, press releases and promotional literature • Assist marketing team by handling administrative details for each marketing
campaign • Provide support in arranging and producing marketing materials for
campaigns • Organize
campaigns in conjunction with other marketing professionals • Upload, organize and manage marketing material to online libraries and social media sites • Coordinate periodic direct
mail initiatives such as
mail merge and individual letters • Work with the telemarketing team to create schedules, confirm appointments and develop reports on quotations • Assist in preparing marketing statistics and reports • Handle electronic, digital and manual filing systems • Manage internal communication and diary coordination • Research venues and catering arrangements for promotional
campaigns • Prepare supporting materials such as literature packs, promotional merchandise and name badges for each
campaign • Assist in promotional / marketing event
set up and break down • Act as a first point of contact for guests and delegates • Assist the marketing team in their networking activities by scheduling appointments with prospective clients • Compose and upload articles to websites for promotional purposes • Help in identifying and researching suitable clients and internal stories • Visit customers and external agencies for follow ups • Assist marketing teams in reviewing client prospects and develop strategic follow up plans • Act as a liaison between different departments to ensure effective communication
SPX Corporation, Service Solutions (Warren, MI) 5/2000 — 7/2003 Manager, Marketing Communications • Planned and executed marketing communications for a $ 500 million business unit • Directed team of twelve marketing professionals, outside vendors, and multiple partner agencies •
Set and strictly adhered to departmental and
campaign budgets • Oversee company website and e-commerce programs • Responsible for marketing communications through multiple channels including OEM's, dealerships, warehouse distributors, mobiles, jobbers and end users • Managed advertising and sales initiatives in print & electronic media, trade shows, and direct
mail • Evaluated market trends, competitive products and services, and measured ROI for
campaigns
Are there any resources on your website where you document how you
set - up and execute your various direct
mail campaigns?
Choose from templates based on your target (absentee owners, probate, etc.)
Set a
campaign for multiple
mailings
Set your
campaign frequency and
mailing dates.
Though your initial pieces may not bear instant lead - generation fruit, it can
set the table for some great direct
mail campaigns in the months following.
There are a number of direct
mail companies on BP but not many of them have actual
campaigns set up.