Sponsorship of high - school activities Postcards and coupon
mailers Radio advertising Newspaper advertising Partnerships with schools, lawyers, and courts Community event participation Signs on cars Referral incentives Word - of - mouth
Of the $ 3.4 million, $ 2.3 million was spent on television and
radio advertising ($ 1.9 million for Killian and $ 450,000 for Mayer) and about $ 400,000 was spent on campaign
mailers ($ 205,000 for Killian and $ 190,000 for Mayer).