When I
mail something out — a résumé, sales letter, change of address — I can count on having correct name spellings, titles, and addresses for
everyone in my
network.
Everyone has a different foundation, whether it's through
networking, honing
in on a certain market or niche, cold calling, door knocking, social media, direct
mail, buying leads online, or a combination of methods — there are many different types of foundations.