Not exact matches
You are comparing one sales
piece that you've
mailed before, and have
results on, with another
piece that is similar BUT has a new variable included.
When I received his package of information with his
results,
mail piece, etc., I was able to quickly and easily diagnose his problem.
Have any of you thought that this sort of reaction is the predictable
result of trying to make your marketing letters look like they are personal notes rather than typical direct
mail pieces?
Flips are tough in the areas i've been looking because it's super competitive and my direct
mail pieces didn't
result in any flips (got a good listing or two so still made some ROI on the mailers).