In the example below, which is a screenshot of the HubSpot homepage from early 2011, we asked new visitors to self - select their persona choosing from HubSpot's two
main buyer personas — business owners and marketing professionals.
The first step is to figure out
your main buyer personas and dig deeper into ways to connect with them.
Zipcar's
main buyer persona is the millennial urban dweller.
Not exact matches
One of the
main misunderstandings about
buyer personas I've seen both by providers and companies is that the starting place is with the title and role of the
buyer.
In this case, the
main objective was for the brand to identify the culture of Burberry with those values that are attractive to their
Buyer Persona — the proper British heritage.
One of the
main purposes of
buyer personas is to help businesses understand the story of
buyers.
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