The
main reason is from the business perspective: the number
of traditional publishers are decreasing (through consolidation / mergers, or dissolution), which
of course further narrows the
channel flow
of distribution.
- Define your book's
main / secondary genre - Research the top 10 books / authors in your
main genre (Amazon page, pricing, #
of likes, tags, categories, reviews, covers, book description, websites, social media activity / presence)- Develop a positioning statement and messages that will speak to readers
of this genre but also differentiate your book - Design book cover keeping in mind what is selling in your genre and how you have positioned your book - Begin building social media presence (website, blog, FB fan page, twitter, pinterest, tumblr, slideshare, author profiles)- Decide on book formats (ebook, print, enhanced e-book) and
distribution channels - Set the books price competitively, relative to the competition - Create the book launch plan and budget