The result is seeing luxury automakers making small cars and
mainstream brands building luxury sedans.
Not exact matches
Activist fund Corvex Management six months ago
built up a stake in the maker of Activia yogurt and Evian water, as European consumer - goods companies come under pressure to boost profit amid slow growth in
mainstream brands.
The way he saw it, a company stood a better chance of influencing the world by developing leverage in the
mainstream marketplace,
building strong
brands that can compete with the big players.
As CMO, Hispanic Enterprises & Content NBCUniversal, Jacqueline Hernandez has leveraged her multi-platform
brand building / business acumen to engage a new generation of consumers, growing the U.S. Hispanic audience and securing double - digit increases in
mainstream multicultural audiences.
Twice, which had raised more than $ 23 million, sells used clothing and accessories from
mainstream brands such as Zara, Ann Taylor and Gap, but failed to
build a big enough customer base and had been shopping itself to potential buyers, sources previously said.
Though state laws still prohibit pot - related companies from advertising on any
mainstream platform, many of them now see the value of
building recognizable, commercially viable
brands.
In 2013, Harmless Harvest
built its first factory in Thailand, differentiating itself from other
mainstream coconut water
brands available at the time by using non - thermal process for making its products.
CCA will also spend 36 per cent more on
mainstream and digital marketing to
build brand awareness and relevance — especially in the teen market — and will use digital technology to improve service in the route or convenience channel.
Deutsch Family Wine & Spirits
builds brands that offer approachable wine experiences which contribute to a premium lifestyle for the
mainstream and wine enthusiast consumer.
Leading craft
brands from across beers, ciders and spirits explain how they have used their craft credentials to
build up loyal customer bases and find their niche against
mainstream brands
It is the ONLY strategy that has ever worked to
build a truly
mainstream dating
brand over time.
What's interesting is that no other
mainstream brand currently
builds a shooting brake - type model.
A waste of money to reintroduce this
brand in the U.S. FCA's money should have been spent
building better Dodges and Chryslers on this platform, with modern engines suited to
mainstream American tastes.
More than twenty years after BMW
built a series of experimental front - wheel - drive 3 Series models, the German premium
brand has finally entered the automotive
mainstream with the new front - drive 2 Series Active Tourer.
Following a significant round of updates for the new model year, the 2017 Nissan GT - R rounds out our look at unique sports cars with the kind of brute force most folks wouldn't expect from a
mainstream Japanese
brand: Engineers have managed to squeeze 20 horsepower more from the GT - R's hand -
built, twin - turbo V6, then bumped torque upward by 4 lb. - ft.
Having now tested and test - driven hundreds of new cars, it has become apparent to this writer that automakers are trying too hard to make the more expensive
brands and models they
build stand apart from their
mainstream, less expensive ones.
The same storytelling principles that apply to the
mainstream corporate world can also be applied to non-profit organizations seeking to
build awareness of their
brand.
As personal
branding has become
mainstream, there's been a flood of advice on how to create, or
build, yours.