As
mainstream clothing companies scramble to stay on top of the rising DIY movement and fulfill customers» hunger for craft pins and patches, indie artists are getting trampled in the fray.
Lululemon is the first
mainstream clothing company to really adopt the «salon» business model.
Not exact matches
Marie DeNicola, CEO and founder of
Mainstream Boutique, a direct - sales
company selling apparel and
clothing, also featured on Entrepreneur's 2014 Franchise 500 list
Taking their message
mainstream, the
clothing company recently scored placement on the backs of presenters and winners of MTV's 2010 Film Awards Show.
Now, as
mainstream sellers of «normal»
clothing retreat in the face of teen rejection, the
company hopes to fill the breach and attract a wider set of shoppers — in part by modulating its wacky aesthetic.