And that growth, Williams said, is not coming from
mainstream craft brands, but new local brewers as well as strong regional and national players like Bell's Brewery, Stone Brewing, Dogfish Head Craft Brewery, and Allagash, among others.
Not exact matches
In touting the deal last year, the company said more U.S. and European
craft and
mainstream brands could find their way onto Canadian shelves, while domestic
brands such as Creemore could be exported.
Add the incursions by
craft breweries, which made national
brands seem hopelessly dull to many, and the return of hard liquor — beer dropped from 56 % of alcohol consumed in 1999 to 48 % in 2014 — and it made for a depressing picture for
mainstream giants like Miller Lite.
Leading
craft brands from across beers, ciders and spirits explain how they have used their
craft credentials to build up loyal customer bases and find their niche against
mainstream brands
You could buy a
brand - new
mainstream model, or pay around the same price for a used but expertly
crafted premium vehicle that's packed with lavish features.