Not exact matches
Since 2008, ACE has evolved significantly in the wake of a
major strategic overhaul that year that was
designed to
revamp its quality and identity and strengthen its focus.
Understanding that a
major revamping of all its product packaging (including the Nature's Variety logo itself) could create confusion amongst consumers, the company came up with a comprehensive transition strategy that utilizes resources such as on - pack stickers, freezer decals and shelf signage to make a clear connection between the old and new
designs.