Here are five surprising facts about book marketing today that show just how lucrative indie publishing can be:
The majority of book sales are not from best sellers.
And the assumption in traditional circles is that, well, that must surely represent the vast
majority of book sales - 85 percent, 90 percent.
The reality is that
the majority of book sales today happen online and sadly, brick and mortar bookstores don't matter as much as they used to.
While trade paperbacks still lead the industry in sales, it does seem inevitable that at some point, eBooks will make up the vast
majority of book sales while physical books will fill a niche role.
Those international sales can provide a huge advantage for authors, as the ebook revolution has not made such inroads in much of the rest of the world and physical copies still make up
the majority of book sales there.
Hundreds of companies are ferociously competing to be your publisher - for - pay, selling you a package with one of their ISBNs that will put most of the money you earn from your book sales that you generate into their pockets, publishing your book the way they think will make them the most money, and claiming
the majority of your book sales» profits as if they've done anything that remotely resembles what a mainstream traditional publisher would do to publish and promote your book, generate targeted reader interest, and earn every single sale to each individual reader.
Not exact matches
People sometimes mention to me that I must be bitter about Bancinsurance, because I thought it was worth at least 1 times
book (I thought it was worth more, but I felt reasonable people could disagree about how much more) and yet the board approved a
sale of the minority shareholders to the
majority shareholder at something like 0.9 times
book.
eBook
sales don't account for any more than 30 %
of all
books sold, which means the
majority of the market is in printed
books.
At the (very large) base
of the bottom
of the pyramid, you have the vast
majority who only sell a few
books as «pity
sales» from family, friends, and a few sympathetic fellow authors.
Considering traditionally published
books account for the vast
majority of sales, it means that indie authors are rarely, if at all ever considering purchasing their own ISBN's.
Amazon is losing the
majority of royalties per
book (they only get 30 % per
sale) which means they're currently «losing».
When thinking about launching your
book, it's common to solely focus on the Launch phase as this is where the
majority of sales come from.
The vanity press publisher owns the ISBN and is listed as the publisher
of the
book, entitling that company to the
majority of the profits from all
book sales.
They are choosy about the authors they sign, so at the time I did feel honored that they chose to work with m. Because I paid a pretty hefty up - front fee, it never even occured to me that the publisher would then keep the
majority of the money from my
book sales.
One
of his comments was that the
majority of his income for many
of his very well - written award - winning
books came from the awards themselves, and not from the
book sales.
That's a tall task, because it depends on how strong the publisher is at direct
sales to both consumers and bookstores, who else distributes the
book, and where the
majority of the
sales come from (i.e., independent
book stores, chains, supermarkets, specialty stores).
Right now, brick - and - mortar stores still have an overall
majority over online retailers, but e-book
sales are growing (although slowly) and online
sales of new printed
books continues to increase.
With this being what they are, just as I released the
book, the eBook market exploded and within months it became obvious that print is on its way out, while the Kindle and Nook now generate the
majority of today's
book sales, particularly when you're not published by a New York publishing house.
Better rankings (so you appear on more «you might also like» «customers also bought» lists), better visibility (often the free downloads will help
sales of other
books as well as get you reviews) and higher
sales (the
majority of people do see a huge jump in
sales once the
book goes back to paid).
Not only is the author signing over rights to their
book for a period
of time, they are also giving up the
majority of any moneys that might come in from
sales of the
book.
On the other hand, using that reader base to launch the bundle onto the bestseller lists and reap lots
of eyeballs is getting harder, and the
majority of sales are coming from people who only buy free or heavily discounted
books.
While the overwhelming
majority of traditionally published authors are still responsible for much
of the legwork involved in reaching out to readers and generating
book sales, all
of that effort falls squarely on the author's shoulders if he decided to self - publish.
Why do you think print
books are still the overwhelming
majority of sales?
For most indies, they have Amazon to thank for creating the independent
book space in the first place and many report that the overwhelming
majority of sales (often 95 % or more out
of hundreds or even thousands
of downloads) come from Amazon.
In our walkup to The FutureBook digital publishing community's #FutureChat, I had written that the analysis, while declaring the staggered International Standard
Book Number (ISBN) a goner, had failed to call out Amazon for not reporting its
majority share
of ebook
sales (estimated at 67 percent in the US market) so that the industry - at - large can «see» and quantify itself.
In the vast
majority of cases, it will be multiple marketing methods that help improve
book sales.
In a world where traditional publishers are still basically brokering to sell and warehouse paper rather than
books (i.e. sticking to an antiquated business model in a market where ebooks are rapidly growing to be the
majority of sales and shouldn't be ignored), this is a landmark deal.
«You probably aren't aware
of this, but the
majority of your favorite authors can't make a living off their
book sales alone.
All the text this article dedicates to poor quality covers and how the
majority of the
books aren't earning any money is oblivious to the fact that the vast
majority of poorly - done titles never even get seen by anyone, because they never stimulate enough
sales to be supported by the algorithms, so they can't interfere with discovery anyway.
They all get the same promotion so
sales won't be affected one way or the other and the vast (vast)
majority of readers not only don't care about the publisher they don't even * know * who publishes the
book.
But tell me this: As there are indie
books with better editing, writing,
sales rank, reputation and gross
sales than the vast
majority of «professional»
books... why are you so determined to throw mud on All indie
books?
The
majority of these
books got to bestsellerdom through Wal - Mart and Costco placement, and bulk
sales to corporations and trade schools, etc. — I did not ask about Amazon.
Though e-book
sales are rising, the
majority of sales still go to print
books.
It seems that for smaller publishers — those with 1 - 5
books, the core
of our survey respondents —
sales via Amazon represent the
majority of revenues.
That secret is that the vast
majority of authors don't make enough money from their
book sales and royalty payments to live on.
According to this rule, the large
majority of writers
of literary fiction aren't «authors,» because they make a significant portion
of their livings by teaching, and not solely from their
book sales.
The truth is the vast
majority of indie authors who release print
books see no real
sales from those
books.
The strong pre-publication orders for Seth Godin's Tribes brings up an interesting question: How can pre-orders for Seth's
book exceed
sales of the vast
majority of already - published
books on Amazon.com?
The vast
majority of traditional - published
books follow the basics I laid out above and price their electronic
books to a profit and loss calculation, trying to predict
sales and time
of sales just as I did above.
According to Britain's Publisher's Association, total
book sales rose 4 % last fiscal year, and while print still makes up the
majority of sales, its small 1 %
sales slip was more than made up for by a 66 % gain in the digital realm.
It served its purpose, but now it's hurting
sales and has created an environment where a certain segment
of readers no longer buy
books they might have, preferring to download free
books instead, even if the
majority of them suck.
As
of February, 2011
Book Industry poll showed that majority of retailers (46.2 %) planned to freeze book prices in order to maintain the 2010 sales level, while 38.5 % believed that books should be at least 15 % chea
Book Industry poll showed that
majority of retailers (46.2 %) planned to freeze
book prices in order to maintain the 2010 sales level, while 38.5 % believed that books should be at least 15 % chea
book prices in order to maintain the 2010
sales level, while 38.5 % believed that
books should be at least 15 % cheaper.
While we can't share the specific details
of our agreements with publishers, which may vary, we can confirm that the
majority of the revenue from the
sale of books on Google Play goes to the publisher.
As a traditional and well - established cookbook author (nay, a Julia Child 1st
Book Nominee) with track record and solid book sales, I don't see myself represented in these discussions and yet I am part of a silent majority — the mid-list cookbook aut
Book Nominee) with track record and solid
book sales, I don't see myself represented in these discussions and yet I am part of a silent majority — the mid-list cookbook aut
book sales, I don't see myself represented in these discussions and yet I am part
of a silent
majority — the mid-list cookbook author.
A
majority of my overall
sales comes directly from my website, perhaps because I offer 30 minutes free consulting to anyone who buys the
book from me.
Social media is where the
majority of readers get their information on authors, new releases,
books on
sale and reviews.
The
majority of those
sales was through a coupon I offered for 100 % off - basically, a free
book.
The actual returns are quite different because
of the pricing
of the
book, and because
of the different
sales channels used (many
of which allowed the
majority of the profit to go to the actual author, unlike «traditional» publishing, and unlike what the larger e-
book channels are becoming).
Although I have made a few
sales on Amazon, the
majority of sales through them was when I used their «free
book promotion» for my e-
book version, (published through Kindle Direct), so
of course people downloaded the
book while it was free.
All
of his
books are on
sale until the end
of the month — most
of them are 99 cents and a
majority of them have a rating
of 4.0 or better.