Your plans will also include embracing the benefits that book promotion campaigns always provide and
that make book publicity campaigns reliably worth the time, effort, and money you put into it (yes, even shoestring book promotion campaigns require an investment of cash).
Not exact matches
And Amazon will talk to its customers again and again about a particular
book,
making for a more prolonged marketing
campaign than is common in traditional publishing, where a new title often gets just an initial blast of
publicity.
But, just as
book publicists (and authors and publishers who are conducting
book publicity campaigns) give away
books to
book reviewers (and producers, editors, journalists, and bloggers) to garner
book promotion opportunities, it
makes sense to directly give
books away to your intended readers via
book giveaway or contest.
If you decide a
publicity campaign is right for your
book,
make sure you have the necessary lead time (and money, if you plan to hire a
book publicist).
And this
book publicist, too, has noticed that few authors
make the round of broadcast media shows as part of their
book publicity campaigns.
And, if she doesn't, then
make her aware of the available news hook, and
make sure she's adjusting your
book publicity campaign to accommodate the
publicity opportunity.
If authors and publishers need any extra incentive to always conduct
book promotion
campaigns with integrity, and to always
make honesty the first priority of a
book publicity effort, then Trudeau is it.
In addition to contact information, the directory includes insider tips that will help
make sure your business
book publicity campaign is successful.
If you've written a business
book,
make sure your
book marketing plan includes a
publicity campaign targeting city and state business journals.
Which (because I'm always on my soapbox about this topic) leads me back to the point I so frequently
make: while
book promotion may be tangentially related to
book sales, it's impossible to predict how closely related even a highly successful
book promotion
campaign will be to an increase in
book sales, nor is it reasonable to ask a
book publicist to guess at the number of
book sales that might be generated by a successful
book publicity campaign.
When you contact a distributor,
make sure they know you have a
publicity campaign underway (if you do), as this
makes your
book potentially more appealing for distribution efforts.