And cutting its plan to four films per month will probably
make new customer acquisition a lot harder for MoviePass, which has grown massively since dropping its price last year.
Not exact matches
The cost of
customer acquisition is a key
make - or - break metric for your startup: you're investing time, energy, and resources to bring on these
new customers (i.e.,
new revenue) so having a delighted
customer base is essential.
Currently 80 per cent of
new customers come to AMP via its employer super agreements,
making it AMP's «most important
acquisition channel», according to Mr Sainsbury.