Per your question about the mechanics of building a mailing list, the two proven keys are giving away an irresistible incentive of free content and
making email signups the # 1 focus on your website.
Simply
making the email signup box big and easy to find can boost your organic signups significantly.
Not exact matches
During the design process — before launch — test the front page of your website, your donation forms,
email / volunteer
signup forms and other critical pages on phones and tablets to
make sure key fields and buttons show up and work as designed.
And don't forget to keep sending welcome
emails to new members to your list — not everyone will come in via a
signup page (maybe they were part of a list swap, or took an action, or
made a donation etc), so not everyone will get your autotriggered welcome message the first time.
But also, get your homebase website sorted and
make sure you have an
email signup on it, as well as a link to it at the back of your book.
But the
signup forms for
email lists are so vastly important that I
make an exception and dive down deep.
While Chase has not
made any public
signup bonus increase on their business credit cards for Small Business Week, they are now sending out targeted
emails with a higher offer on the INK Preferred card:
Email marketing software
makes it easy to add subscribers to your list with
signup forms on your website.