With the exception of a short period of employment as
manager of a street car advertising agency, his whole training has been in the advertising department of two large daily newspapers.
Aaron
Street: Yeah, I guess rather than an analogy to
cars I think maybe a more useful way
of thinking about this is more like an insurance sales person or even more a financial advisor, wealth
manager, where you are engaging them for the purpose
of giving you advice and it turns out that their business model, though it involves giving advice, also includes things like selling you product and this isn't to denigrate law firm IT consultants, or tech consultants in general, it's just to make sure that people are aware
of how their business model works and then to make sure that you're using them in a way that acknowledges that.