«Because of the inclusion of
mandatory calorie labeling in the recent health reform bill, it is critical to explore the most effective strategies for presenting caloric information to consumers on fast food restaurant menu boards,» suggest the study's authors.
«This is the first field - based study of
mandatory menu
labeling laws that found a large overall adjusted difference in
calories between customers who dined at
labeled restaurants when compared to unlabeled restaurants — about 155 fewer
calories purchased,» said Amy Auchincloss, PhD, an assistant professor in the Drexel University School of Public Health and lead author of the study.