The caveat is that engaging in deceptive practices to
manipulate search rankings or generate traffic — such as copying large swaths of a competitor's site because it outperforms in search — could get your site removed from search results.
Not exact matches
Trying to
manipulate the
search - engine
rankings is a losing proposition at this point.
Just a few years ago,
search - engine optimization was widely considered a specialized knowledge of how to
manipulate Google's
search rankings with clever, secret tactics.
Google's
search algorithm is constantly evolving and getting better at what I call «SEO detection» — the ability to detect artificial backlinks and attempts to
manipulate your website to
rank better.
Mammoth forces of spammers, scammers, and other bad actors are constantly trying to
manipulate Google's
search rankings, and yet they remain incredibly useful for users.
Penguin was Google's response to the increasing practice of
manipulating search results (and
rankings) through black hat link building techniques.
Link schemes are those types of activities geared at generating links that will
manipulate or induce
search engines to
rank your web pages.
In reality, it's not a great indicator of how a website will
rank in the SERPS (
search engine result pages), but it can be a nice indicator of «how many other websites are linking in» — which can be a measure of authority — if you trust that the site's PR hasn't been
manipulated.
According to AP, a class action has been launched by a group of websites claiming that Google's techniques for weeding out dubious content and those who deploy tools to
manipulate search algorithm to move up the
rankings chart.
Yelp is joining a EU complaint alleging Google
manipulates its
search results to unfairly
rank Google + reviews higher.