Sentences with phrase «many content marketers»

«While some content marketers might assume they know what's of value to the target audience, the best way to identify the best opportunities is to do market research before any content is created.

As with any other piece of marketing, the number one step should be to carry out market research, yet far too many content marketers jump right in, thinking they know what their audience wants.

As a content marketer, you will never be able to develop a successful marketing campaign by doing the same things you've been doing or copying your competitors.

Despite the challenges they face, businesses and marketers seem to have their sights set on growth and overcoming those barriers.72 % of content marketers have made it a priority to create more engaging content, and 65 % have made it a priority to better understand what content is truly effective.

Despite a lack of buy - in from B2B marketers, more businesses are employing content marketing (88 % — up 2 %) from last year, and 76 % of content marketers state that they plan to produce more content this year than last.

Sixty percent of those who have a documented strategy rate themselves as being effective content marketers, vs. just 7 percent of those who have no strategy, written or otherwise.

Great content marketers iterate and experiment.

Evernote is great for PR pros, content marketers, and more.

Just 35 percent of content marketers actually have a documented strategy (48 percent say they have one, but it's not documented), according to the study.

Companies typically either hire an in - house content marketer, an agency, or a freelancer.

What might great content marketers know that you don't?

What's the profile of a modern, best - in - class content marketer?

As a content marketer, you must use tools that simplify activities like content research, ideation, organization and distribution.

One of the biggest challenges faced by content marketers is ensuring their content gets discovered by their target audience.

If you sell SEO services, your audience might be a content marketer inside a company or a website developer.

And that experience has been an unfair competitive advantage for me for going up against my fellow content marketers.

My legal skills make me a better content marketer.

While attorneys rely on facts, content marketers differ somewhat in that they need to examine both qualitative and quantitative data.

The idea comes from content marketer Barry Davret via Medium.

It could be interesting to think about what you'd like to be known for, for example, if you're a real estate company or a content marketer, people should instantly be able to recognize that from looking at your profile.

On my own path to becoming a content marketer, I made a pit stop at law school.

Ryan Robinson is an entrepreneur, content marketer and online educator who teaches people how to launch meaningful self - employed careers.

For content marketers, browsing their newsfeeds isn't just beneficial; it's downright necessary that they learn what their demographics are talking about, and brainstorm new ideas.

Content marketers often believe social shares and links go hand in hand and that if you get shares, the links will follow.

According to this year's B2B Content Marketing Benchmarks, Budgets and Trends report for North America from CMI, the most effective content marketers allocate 42 % of their total marketing budget to content.

Video is becoming more relevant and trendy than ever among social users — and this is one area that content marketers really should be investing in to get their messaging in front of users.

Zest's purpose is to help content marketers select the genuinely useful, innovative and actionable information they need to stay on top of their industry.

Content marketers sometimes struggle to determine what to write about.

If you work as a content marketer, you might call this content «evergreen.»

One report found that 61 percent of successful content marketers had a documented strategy, while only 13 percent of unsuccessful marketers had one.

Enterprise content marketers need to go beyond developing several buyer personas and creating a customer journey for each with their content.

Infographics have long been a content marketer's staple, but let's face it, any content that requires viewers to pinch, zoom, and pan is going to turn people off.

Pixar's «Inside Out» doesn't only entertain; it also teaches valuable lessons for content marketers.

Many content marketers opt for «shock - and - awe» click - bait tactics instead of writing sensible content for potential buyers.

The report goes on to state that 70 percent of content marketers are now creating more content than they did a year ago.

An overwhelming number of content marketers couldn't actually tell you.

He's vetted thousands of pitches from companies and content marketers over the years at CNN and Al Jazeera America.

I'm writing this as a die - hard content marketer.

What's more, the vast majority of content marketers make at least one of the same three crushing errors.

Of course, as a content marketer raw output is important, but there's an inherent tension between quality and quantity.

With the number of changes that are happening in the industry, it's an exciting time to be a content marketer.

Many content marketers get stuck in this slump because they have no idea - generation strategy in place.

The advantage that content marketers have over publishers is the ability to experiment with different formats to keep readers engaged.

HubSpot's survey of successful content marketers also backs this up.

Still, most content marketers struggle to formulate the right strategy.

The majority of content marketers skip the crucial last step of reviewing and revising their content before publication.

Content marketers can learn a thing or two about from LinkedIn's recently leaked strategy document.

Meeting this challenge should be a major focus for enterprise content marketers who want to have an impactful strategy.

Intuitive infographics and compelling videos are fertile sources of ideas that unfortunately are not eagerly tapped by content marketers.

That's why it's important for enterprise content marketers to take advantage of various marketing and segmentation tools to create the most personalized experience possible — for their whole audience.