And you want it to be memorable so that if they're not near their computer when they read
your sales piece, they'll be able to remember it when they need it.
It uses
a sales piece sent by physical mail to offer prospects $ 100 worth of free PPC advertising.
But
that sales piece will only be effective if it has a strong call - to - action.
Long, dull
sales pieces can be a complete waste.
I've helped create thousands of
sales pieces for my clients in dozens of different formats.
Often a personal story about the individual who created the product makes for a very compelling
sales piece.
When people pick up
a sales piece, they'll start by quickly glancing through it.
Some of the most effective
sales pieces have taken that exact approach.
One technique to make
a sales piece interesting is to play up «the story.»
Using the wrong
sales piece.
You can not just send
your sales piece out randomly and hope for the best.
Long
sales pieces can be great.
I would say the biggest challenge we run into is scaling
the sales piece.
In general, if
your sales piece makes potential buyers feel that you're talking directly to them, that you understand their needs, that you have a unique solution to their problems, that you'll deliver on what you promise, and that you have a great offer, you'll be well on your way to receiving a great response from your sales letter.
Learn the three things you can do to increase the chances that
your sale pieces do their important job of selling your product or service.
So how do you create
a sales piece that really sells?
If you're going to create your own sales copy, start by putting together a collection of
sales pieces that appeal to you.
Every sales piece has a «voice.»
The goal is to get an accurate read on the progress and condition of
your sales pieces.
In other words, you're the best resource for all the information that's going to be the basis of your winning
sales piece.
TrackMyMail does not give you seed names; instead they work with you to put a special barcode on a number of
your sales pieces (most of the time they barcode about 1,000 pieces).
When you rent (or buy) a list, you can specify the parameters of the people you want to send
your sales piece to.
A good
sales piece should draw your prospects in, keep them interested and make them an offer they can't refuse.
If you're new to direct mail, these 5 tips can help you create
a sales piece that attracts a buying audience.
If you can talk about your product to other people, there's no reason why you can't jot down your ideas and turn them into a written
sales piece.
When writing your direct mail
sales piece, be sure to include and pay particular attention to these seven parts of your letter.
What's the specific offer in
the sales piece?
Once they have
your sales piece in their hand, it's time to let the sales copy do its job.
Consumers are bound to trust your direct mail
sales piece more than they would a suspiciously fancy email.
That means a lot less «back up» in the physical mail box and a much better chance for
your sales piece to get read.
A strong
sales piece meets your prospect's train of thought and runs with it.
Wal - Mart is attempting to take a slice of that fast - growing online
sales piece during the middle of the year, keep its customers from straying and attract new shoppers to its online platform.
If you can come up with a good headline, then you can most likely write a good
sales piece.
The changes you made fit nicely into
the sales piece, and your bonus idea was brilliant.
As a direct mailer you might hire vendors including some or all of the following: a professional writer to write your copy, a graphic designer to lay out your piece, a quality printer to print and fold
your sales pieces, a list broker to provide a targeted list of prospect names with addresses, a mail house to stuff and sort
your sales pieces to be mailed according to postal regulations and take it to the post office... Am I leaving anyone out?
One of the best ways to reach your prospects is to send
a sales piece to everyone who lives in a certain area.
The heart and soul of your direct mail campaign is
the sales piece copy.
Imagine running a direct mail campaign by writing your own copy, individually typing that copy for each and
every sales piece you plan to send, stuffing and addressing the envelopes one by one using names and addresses you got from the phone book, slapping on the stamps, and then sorting it all and carting it -LSB-...]
Imagine running a direct mail campaign by writing your own copy, individually typing that copy for each and
every sales piece you plan to send, stuffing and addressing the envelopes one by one using names and addresses you got from the phone book, slapping on the stamps, and then sorting it all and carting it off to the Post Office yourself.
We've mailed more than 300,000,000
sales pieces, used thousands of mailing lists, sold hundreds of thousands of products, courses, services, and newsletters.
For example, one copywriter might be more aggressive and creates wonderful
sales pieces to go to new lists of prospects.
The heart of any successful direct mail campaign is
the sales piece.
If you send out
your sales piece with an inferior call to action, you could be wasting a ton of money and missing out on the sales you need to build your business.
Finally, the bonus that works best for you is the one that is most appropriate to the aim and audience of
the sales piece.
Now, that may sound obvious to you, but I can't tell you how many
sales pieces I've seen that just describe a product and then don't really ask the reader to do anything.
Just like an envelope teaser copy, your headline should refer to a problem readers want to solve, and promise that the solution they're looking for can be found right there in
the sales piece they're holding in they're hands.
You read
sales pieces, don't you?
Some sales pieces don't come in an envelope.
That breaks the force of
the sales piece, and the likelihood is they'll never pick up the piece again — except to throw it away!
It's the same with reading your own name on
a sales piece — in the headline!