Another way to merchandise cat supplements is with endcaps, especially for Made in the USA and market leading products, says Chad J. Tillman, national sales manager for Grizzly Pet Products in Woodinville, Wash. «The market leaders help bring consumers into your stores, and an endcap or designated top
shelf showcasing cat products other than food can encourage multiple add -
on sales
on items that typically have higher
margins than foods,» he says.