As our farmers are by default Organic so for
marketing our farmers certified their Lands by
CUC (Control Union Certification) agency.
The story examines Silverman's attempts to re-establish Cendant's profitability, reputation, and
market evaluation following its April 1998 disclosure of «financial irregularities» in the
CUC International unit of the company, which was merged with HFS only a few months earlier to form Cendant.