There was a period of time where this over flowing
market of the same title became quite stagnant, offering players little more than the exact same gameplay with a new coat of paint.
Not exact matches
In the areas
of content strategy and content
marketing, I am seeing the
same path towards «
titles and roles» being taken although under a new name.
Whether as a
marketing tool or a way to distinguish its film from others with the
same title, the production company that brought us the great Get Out and the very good Happy Death Day just last year, is flaunting ownership
of one
of their worst movies.
In the
same way, the time
of the
marketing staff is focused on the current season's
titles and shifts to the next list quickly once
titles are no longer in the spotlight.
Self - published and «very small publishers»»
titles in the
same time period go from 19 percent
of the
market in 2012 to 42 percent
of the
market in 2015.
eBooks tend to be very popular in genre fiction and although non-fiction hasn't seen quite the
same level
of growth, business
titles can be really popular if you're
marketing them online already as people are able to read them immediately, and on the go.
It's more like, when we push product at the
same time [and]
market it so it's available either physical or digital, we are just basically giving the choice to consumers and by doing that, recognition
of the
titles could be more than [if we were]
marketing each product differently in a different timing.
While Snapplify estimates that 30 %
of the revenue generated on
titles published in Africa comes from within the continent, the US is the next largest
market for that
same material, with 20 %
of sales on African content being bought by consumers living in the US.
One
of the problems with going into a new
market is deciding on whether to use the
same book cover design and
title as the English language versions.
ABA will
market the EBM machines to its partner bookstores, making it possible for any customer to request a cataloged
title and have it in hand within a few minutes, at the
same cost to both the customer and the bookseller as keeping a large supply
of surplus inventory on hand.
Or maybe you're tired
of the
same old ineffective
marketing routine and are looking for something to inject in your plan to revitalize old
titles.
Apparently the
market would simply be too flooded with
titles by the
same author that it would self - implode (or maybe it had something to do with bookshelf space in physical stores — perhaps those
of you who have been publishing longer than I have can enlighten us).
When I saw the
title, my mind was kind
of boggled, but at the
same time, this is the
market they are going after!
This was in the mid-aughts, when the media
market was shrinking dramatically, standalone book sections were disappearing (RIP Washington Post Book World), and the number
of titles being pitched to the
same tiny handful
of outlets was exploding.
Publishing Image Comics Publisher Eric Stephenson talks at length about
market share, the economics
of creator - owned comics, fallout from the prolonged legal battle between Todd McFarlane and Neil Gaiman, and retailer concerns about simultaneous print and digital release
of The Walking Dead: ``... I was honestly a little thrown by the sheer amount
of invective generated by the day - and - date release
of a single Image digital
title, sold at exactly the
same price point as the print version
of the book.
Especially specific «co-op»
marketed titles (to create those huge stacks
of the
same book in a
marketing display).
Because so much
of the audiobook
market uses subscription models (where listeners purchase flat - rate credits that can be applied to any book on offer), it can be hard for shorter books to compete against full - length
titles at the
same price through those distributors.
Scott Turow posted this on the Authors Guild site: By allowing Amazon to resume selling most
titles at a loss, the Department
of Justice will basically prevent traditional bookstores from trying to enter the e-book
market, at the
same time it drives trade out
of those stores and into the proprietary world
of the Kindle.
So, before you settle on a niche think about whether or not you can see lots
of additional book
titles in the
same market that will appeal to a similar audience.
The term «indie» didn't carry the
same weight around that it does now (for better or for worse), and the
market — at least from what I can remember
of it — was primarily composed
of developers desperately trying to grab whatever players however they could through a menagerie
of low - quality, and often times very weird,
titles, and watered - down clones
of titles which already existed.
Nintendo no longer needs to split development
of a
title to accommodate both handheld and home
markets (The most recent Super Smash Bros. games for Wii U and 3DS which are essentially the
same game but each tweaked and compromised in some way with their host platforms in mind say hello).
At the
same time, the Company will promote the development
of appealing
titles in - step with
market trends, through the development,
marketing and operations departments working as one.
The
same applies for common industry terms; while your job
title may be «Director
of MARCOM,» it's important to also include the term «
marketing communications» when describing your role.
The data — which spans technology, sales and
marketing roles — shows that 69 %
of the time, men receive higher salary offers than women for the
same job
title at the
same company.
I'd recommend Recruiters, hiring managers — Manager / Director / VP
of Marketing in your case, peers who hold the
same title that you desire, etc..
The Director
of Marketing at the local doctor's office and The Director
of Marketing at a Fortune 500 company are two different jobs despite having the
same title.
If you were a Director
of Marketing 15 years ago versus a Director
of Marketing today — those are two different jobs even though they share the
same title.