Other online movements such as #BlackGirlMagic, which Julee Wilson from the Huffington Post described as a way to «celebrate the beauty, power and resilience of
black women,» have spurred brands to expand shade offerings addressing the vast spectrum of skin tones and take an all - encompassing approach to
marketing mixes further fueling success.
Let me think of
other competitors who specialize in casual clothing for
women... let's see... J. Crew, Banana Republic, Old Navy, Zara, H&M, Lucky Brand, Sundance Catalog, Cuyana, Nordstrom, Everlane, White House
Black Market, Garnet Hill, Amour Vert, Splendid, Ralph Lauren... and that's just 15 off the top of my head!