Monthly e-book sales ($ 49.5 M) haven't quite caught mass
market paperback sales ($ 57.1 M) yet, but they're getting ever closer as e-book sales increase dramatically and print book sales decline from 2009 levels.
I haven't seen the numbers yet for mass -
market paperback sales for November (the post merely said they were decreasing the fastest of all categories, at -14 %), but they were $ 60.2 M in October.
Mass -
market paperback sales continue their decline (now down below 1 / 3rd that of e-books — it wasn't that long ago that e-books passing MM paperbacks seemed like a big deal).
E-books, which have roughly doubled or tripled in sales each of the past several years, not only blew past mass -
market paperback sales, not only passed adult hardcover sales, but have now overtaken adult trade paperback sales to become the largest single category of book sales in February.
People have said that mass -
market paperback sales are the most susceptible to being replaced by e-book sales, since they are generally fiction novels that people read once and then discard or donate — as opposed to hardcovers that people like to display on their bookshelves.
Well, what if I told you that, in March 2010 (the latest month data is available), total e-book sales were over 53 % as much as total mass -
market paperback sales.
Adult hardcover sales were down 6.5 % to $ 242.9 M (down 7.7 % year - to - date), adult paperback sales were down 11.8 % to $ 115 M (no change year - to - date), and adult mass
market paperback sales were down 1.1 % to $ 60.2 M (down 14.3 % year - to - date).
Even more impressive, e-book sales not only surpassed, but thoroughly trounced both adult mass -
market paperback sales ($ 39.0 M) and hardcover sales ($ 49.1 M) for the first time ever.
Fairly brutal numbers across the board, with only a slight (2.1 %) increase in young adult hardcover, flat adult trade paper sales, and decreases in the other categories, including a dramatic 54.3 % decrease in mass -
market paperback sales.
I would say this is a shocker, except I predicted it in my post on last month's sales stats report, where I predicted that e-book sales would overtake mass -
market paperback sales in January.
The AAP now only sporadicly reports print book sales figures, but based on percentages, mass -
market paperback sales in August were about $ 34.9 M, well under half of e-book sales.
Of note, e-book sales for October were more than 2 / 3rds as much (67.6 %) as mass
market paperback sales ($ 40.7 M compared to $ 60.2 M).
This is not unusual as mass
market paperback sales have been declined for the last twenty years.
Harlequin's Vallik, noting that the romance market has been «in change for some time,» told the conference, «Mass
market paperback sales are down, and that's no surprise when you think about the indie world,» which has gained what McLean conservatively estimates may be 25 percent of the romance market and is focused in ebooks, of course.
[pullquote cite =» Malle Vallik, Harlequin» type =» right»] On romance and self - publishing: «Mass
market paperback sales are down, and that's no surprise when you think about the indie world.»
(Note: August 2010 hardcover print sales are down 24.4 % from August 2009, trade paperback sales are down 18.3 %, and mass -
market paperback sales are down 21.9 %; so much for «protecting print sales.»)
Mass
market paperback sales have declined significantly over the years, with loss of non-bookshop sales outlets, but hardcover sales have risen dramatically as the price differential has fallen.
A comprehensive survey released last month by the Association of American Publishers and the Book Industry Study Group revealed that while the publishing industry had expanded over all, publishers» mass -
market paperback sales had fallen 14 percent since 2008.
Mass -
market paperback sales have been sliding since giant bookstore chains and later Amazon.com started heavily discounting hardcovers in the 1980s and 1990s.
And mass
market paperback sales were only $ 123.3 million for the first quarter for the same group.
Bix box retailers such as Walmart, which accounts for a double digit percentage of all mass
market paperback sales, are also not included in the Census Bureau report.
BookStats did not have figures to share about mass
market paperback sales at time of publication.
In the last part of 1990s, the American distribution system basically imploded for the second time in history and mass
market paperbacks sales took a 20 % drop across the board.
Not exact matches
Four years after that ereader went to
market, digtal books topped
sales of
paperbacks for the first time — and nobody was taking notes in their ebook margins.
Recently, I predicted that January 2011 e-book
sales would overtake mass -
market paperbacks.
The hardcover and board book formats also had
sales gains in the year, but
sales of mass
market paperbacks and physical audiobooks both had declines in 2016.
Early in the week we heard the Borders chain has finally shuffled off its mortal coil, and on Thursday, Publishers Lunch reported book
sales suffered another huge monthly drop — especially for adult hardcover and mass
market paperbacks.
According to Tracy, most of the
paperback sales are in trade
paperback, rather than the smaller mass -
market or pocket edition — those have mostly been replaced by the ebook.
The biggest sector of the
market, adult
paperbacks, saw
sales tumble 7.7 % to $ 115.9 million.
Fictionwise sold 1.5 million e-books in 2008, and Pendergrast said the average
sale is the same as the cost of a
market - price
paperback book, ranging from $ 8 to $ 15.
After another year or so, (note, we were about three years in at this point) what started to become clear as electronic books exploded in
sales was that readers were buying electronic books in place of mass
market paperbacks, the pocket - sized books that sold around $ 7.99.
It turns out that e-books are not cannibalizing hardcover and trade
paperback sales, as publishers» once feared, though mass
market paperbacks — which are often published much later than their hardback counterparts, and sold mostly in more traditional retail environments like drugstores — have been negatively impacted.
Figures are not yet available for mass
market paperbacks, but their
sales are expected to fall.
There have many years where they account for 43 % of all mass
market paperback and trade
sales.
Posted in Book
Sales No Comments» Tags: cover design,
market research,
paperback, price, publishing
Author Lynn Viehl had total
sales of 61,663 on her 2009 paranormal romance, Twilight Fall, earning her a spot on The New York Times mass
market paperback bestseller list but it wasn't enough to earn her any royalties over the $ 50,000 advance she received from her publisher.
For a mass -
market paperback book with a minimum first printing of 25,000 copies, an average return rate of 50 %, an average $ 6.50 cover price, and an average 6 % royalty rate, an author would earn only $ 4,875 on the
sales of that book — and 15 % ($ 731.25) of that sum would go directly to the author's agent, leaving the author with a gross (before taxes) profit of $ 4,143.75.
As for print
sales in German, the
market is more or less stable, we don't see a massive line of growth or a dip... there is no particular movement, except publishers tell us there is some impact in the
paperback market due to ebooks.
turning your edited and polished manuscript into a real book: (ISBN, cover, ebook,
paperback, hardback); polishing your descriptions, and your metadata (tricky little things like keywords and categories); creating an individualized
marketing plan to help your readers find your book when it goes on
sale (Phase 3)
That meant less
market penetration and less
sales, and the mass
market $ 8.99
paperback sales dropped dramatically as customers just started to say no to more price increases.
And 35 cents is what some traditional authors make on the
sale of a single mass
market paperback.
Again, these won't be eligible for MatchBook, but can help inspire more
paperback sales (even on Amazon, through the
marketing effect of having more
paperback books out there).
2011 was not a great year for print book
sales, with all 5 categories of print book
sales down from the year before, with mass -
market paperbacks predictably getting hammered the hardest, as they are the most likely to be replaced by e-book
sales.
[50] In the overall US
market,
paperback book
sales are still much larger than either hardcover or e-book; the American Publishing Association estimated e-books represented 8.5 % of
sales as of mid-2010, up from 3 % a year before.
Sadly, PW also seems to have stopped providing as much detail on breaking down print book
sales (hardcovers, trade
paperbacks, etc.), although they did reveal that print book
sales «plunged» in June, with trade
paperback sales down a whopping 64 %, adult hardcovers down 25 %, and mass -
market paperbacks down 22 %.
February figures showed steeper declines in some print categories, with adult hardcover
sales falling 43 per cent to $ 46.2 m and mass -
market paperbacks down 41.5 per cent at $ 29.3 m.
There is, however, no doubt that ebooks, which are decimating
paperback sales, have now become the established, contemporary mass
market for books.
«Prior to joining IBPA, I worked in various
sales positions at Penguin (national accounts, trade
paperback sales, distributor
sales, and special
markets).
Hardcover and
paperback sales were essentially flat while mass
market sales fell.
While e-book
sales have been leveling off as they absorbed the replacement audience for mass
market paperbacks — because e-book prices are cheap in mass
market territory — the sector of e-books that have been selling the best are the first - run new bestsellers — the ones with the highest e-book prices initially (although those prices come down over time, just like a
paperback edition and the e-book prices are lower than hardcover and trade paper usually.)