Smith explained: «We believe in
market segmentation where it makes sense.
Not exact matches
Dividing the customers into a different set of homogeneous group
where the company can straightaway target that similar group as the target
market and the potential clients is known as
market segmentation.
The effect of static
markets,
segmentation within them and publishing to order will put pressure on the big players to veer towards or retain the high - margin top end of the
market,
where there is greater willingness to pay appropriate prices for high added - value information, with entrepreneurs making or losing fortunes in areas which the
market leaders ignore.
Aventions tools are used by over a third of the UK's top 100 law firms,
where marketing professionals can now perform better business analysis and efficient and accurate customer
segmentation for targeted campaigns.
John is also principal of Two Color Hat
where he routinely advises human resources, recruiting departments and talent management teams with product analysis,
market segmentation, positioning, strategy and branding guidance.