Many aspects of fantasy and / or sci - fi make these books more difficult to
market than other genres and require different strategies.
Not exact matches
But in a
market saturated with generic thrillers, it feels like nothing less
than a defibrillator to the chest — one that'll have
genre fans falling over each
other for repeat viewings.
She said that while she did not believe ebooks would ever hold the complete
market, they were proving much more popular in some
genres than others and would continue to generate revenue, meaning publishers had to embrace them.
If your book is too much higher
than others in your
genre, however, you risk pricing yourself out of the
market.
With memoir (your
genre), I think it is a bit of a special niche (like children's fiction) and so you may get a bit more for your
marketing efforts targeting writers of memoir
than you would
other genres, but the principle is still the same.
But, it's far easier to
market a book that's been written to fill a need, and know who your audience is, and what they want — and to do that you need to do
market research (read what's bestselling in your
genre) and make your book a lot like, and hopefully better
than, those
others.