Sentences with phrase «market than your customers»

It's probably a good idea to be a little more savvy in your market than your customers, wouldn't you say?

Not exact matches

The mobile marketing site SnapGiant recommends that businesses take it easy, and text their customers no more than four or five times each month.

They typically react (slowly at best) to three outside drivers: (a) their competition brings a new offering to market, and they need a quick competitive response; (b) their customers see and begin to adopt new processes and solutions, and the customers demand that their products and services conform to the new ways of doing business; or (c) they see a new tool, product, or service in the market offered by a new player and they quickly determine that this is a game - changer which they need to own (rather than try to build themselves) because they lack the internal capacity to do otherwise.

Maintaining an existing customer base is easier — and cheaper — than trying to replace lost customers, so it's worth investing in a thorough marketing mail strategy that lets your most valued customers know how important they are to you.

If you want to reach local customers and keep them coming back to your business, text - message marketing is one of the most effective strategies for doing so: While email marketing messages are opened by less than 20 percent of recipients, text message ads are typically viewed by at least 95 percent of recipients, according to Mashable.

Brands these days have more access than ever to customers» personal information — and a new survey by marketing tech company SDL reveals two - thirds of adults are concerned about how marketers use that information.

Ultimately, you want to make sure that your product isn't merely made of flashy features that have no staying power for the customer, and that is more helpful than what's already out on the market.

More than 40 percent of marketing executives give data - driven campaigns the credit for attracting new customers and increasing customer satisfaction.

If you are make an effort to interact in a somewhat social setting with your potential customers or people who might spread the word for you, it could help you many more times over than some expensive traditional marketing techniques.

There is no better marketing strategy today than encouraging your best customers to recommend your brand to their friends.

Companies have more raw data on customers, markets and trends than ever before.

Despite its recent economic troubles, including the deepening financial crisis in Greece, the EU is a more than $ 17 trillion market with high - income customers..

The prospect of enabling these small businesses to broaden their customer base and compete in the global market is more than exciting; it is world - changing.

It's no secret that your business needs to be active on Instagram — with more than 500 million users, it's a social network that provides a great marketing platform to reach potential customers from every corner of the world.

If you're just starting out and you need literally everything - from a domain name (or names), SSL certificates to keep your customer's information secure, access to Windows 365, solid site - builder and online marketing tools AND web hosting - and you want to do it all with one - stop shopping, it's hard to find a service that does a better job than GoDaddy.

Here's why: Forrester Research states that less than 1 % of leads ever generate revenue for B2B companies, which means B2B marketers doing traditional lead gen waste 99 % of their time, energy, and money marketing to people who will never become customers.

Simon Slade is CEO and co-founder of Affilorama, an affiliate marketing training portal with over 100 free video lessons; SaleHoo, an online wholesale directory of more than 8,000 prescreened suppliers; and their parent company Doubledot Media Limited, which provides seven different training and software applications to over 1 million customers worldwide.

In fact, they are the market leader in the UK, Africa, Spain, France, Ireland and Canada, with more than 3 million customers.

According to a September survey by RBC Capital Markets, just 4 percent of Amazon customers used same - day delivery, but they spent 15 percent more than others.

Aided by masterful marketing, by 2000 the fledgling bank had more than 300,000 Canadian customers, gradually introducing GICs, mutual funds and mortgages.

Look no further than TD for an example of how to build rock solid customer loyalty ---- an increasingly important trait in a market promised to be overhauled by tech startups.

There are plenty of free bookkeeping tools on the market, but QuickBooks is the best option for growing companies, because it's easy to step up to the paid version ($ 99.95), which lets users track more than 10,000 customers.

When it comes to finding new customers and marketing to existing ones, email can be more effective than social media.

With a library of more than 2.2 million e-books, with five million customers in 100 countries so far, the Toronto - based e-book retailer has shown potential to build itself into Amazon's chief global rival for digital reading, concentrating on markets like Europe where the American company isn't as strong.

Marketing to existing customers will always be cheaper than trying to attract new ones.

These were not just product transitions, but radical business model transitions - new channels, new customers and new markets - and new emphasis on different parts of the organization (design became more important than the hardware itself and new executives became more important than the current ones).

We can active our channel and the 350 ParkerStore locations in the U.S., we can engage their customers, drive new traffic into the stores and leverage our relationship with Kyle in all the local markets... the relationship is exponentially more meaningful than just having our logo on the car.»

According to data compiled by Wishpond, a maker of social - media marketing applications, 77 percent of business - to consumer (B2C) marketers have acquired customers through Facebook, while business - to - business (B2B) marketers have found more success on LinkedIn — finding it a whopping 277 % more effective than Facebook or Twitter.

Tracking - related emails convert 30 percent better than regular marketing emails, so use them to give customers extra deals, discounts and coupons.

Much smaller than its American rivals, our airline has won fans, awards and market share by focusing on the customer experience and investing in its staff.

This satellite has already become a prime satellite for the North American aeronautical market, with GoGo transferring more than 200 aircraft to the satellite within the first month of service launch and Global Eagle Entertainment taking significant incremental capacity to serve its airline customers.

On average, it's about seven times more expensive to get a new customer than it is to get a repeat purchase from an existing client, says Alan Middleton, assistant professor of marketing at York University.

There is no better barometer of market / customer acceptance than revenue

This focus on lifetime value has created both a big job market (according to a search on LinkedIn, more than 2,800 «customer success» - related job openings exist), as well as spawned a hot new product market.

Enrollment for me is the holy grail of marketing; it's a byproduct of knowing your customers» needs better than they do and approaching the process from an abundance mentality.

There is no more valuable marketing asset than the customers you already have, and they're well on their way to becoming irreplaceable.

«Doing marketing» becomes synonymous with «trying to get more customers,» rather than looking for more ways to deliver value.

If you have strong customer relationships, it might make sense to expand by selling them something new; but «if your business is stronger in the distinctive products it offers than in its customer relationships, look for new markets to offer those products,» advises Maruska.

The company later took a more aggressive stance and said it was eliminating more than 1,000 small producers from its chicken supplier network and launched a marketing campaign to assure customers of the safety of its food.

The four critical factors are: (a) businesses with recurring revenue bases — like a renewable subscription — are far better than ones dependent on constantly securing new customers; renewals are much easier and less expensive to secure than new sales; (b) customer retention is absolutely critical — all customers are very costly to acquire and very easy to lose in a world of almost infinite choices; (c) businesses based on products that require constant replacement or renewal (the «razor blade» model) are much more attractive than durable goods businesses (like selling refrigerators) where the products have very long repurchase or replacement life cycles and where the market could even fairly quickly reach saturation points; and (d) businesses that offer products or services that had a predictably high rate of obsolescence were much more attractive than those where the products had long, useful lives.

John Boynton, chief marketing officer at Rogers (which owns Canadian Business), says that with smartphones often ranging into the $ 600 and $ 700 range, customers would rather split their costs up over time than fork it all over at once.

Peter Drucker, arguably the leading management thinker of the twentieth century, observed, «If a new venture does succeed, more often than not it is n a market other than the one it was originally intended to serve, with products and services not quite those with which it had set out that are bought in large part by customers it did not even think of when it started and used for a host of purposes besides the ones for which the products were first designed.»

But an entrepreneur knows his business, target market and customers better than anyone else possibly can.

More customers than ever before are shopping online, and they have a tendency to do even more online purchasing during extreme weather events, such as blizzards or flooding, says Sarah Quinlan, senior vice president of market insights for MasterCard International.

While Chinese banks tend to front - load loans early in the year to get higher - quality customers and win market share, the lofty figure was even higher than the most bullish forecast by economists in a Reuters poll.

Marketing is about fostering meaningful relationships with your customers, and if your content is created for search engines rather than human beings, you shouldn't be surprised if eventually your followers stop following.

This is a great strategy for your business — it is much easier to market more products and services to your existing customers that are already raving fans than to try to find new ones.

A study done in 2011 by The American Marketing Association, involving over 10,000 customers at a well - known German bank, discovered that referred customers spend more on their first visit, stay customers longer, and have an overall 16 percent higher lifetime value than non-referred customers.

It's very heavily reliant on direct customer observation rather than market research.

There really is only one good reason to start a business: You've discovered a market need — a customer problem that begs to be solved — and have the passion and commitment to come up with a better solution than what's out there.