Sentences with phrase «market the name with»

To avoid offending your customers, test - market the name with focus groups or introduce a product line solely under the brand name, without including the parent company's name on packaging or in advertising.

«Less than a month ago we shared our new go - to - market name with the launch of Radisson Hotel Group, which is backed by our 5 - year plan and supported by

Not exact matches

To that end, Blue Ant — named after a fictional marketing company in a William Gibson novel — is in the midst of a two - year buying spree that began with the acquisition of GlassBox TV, the venture - capital - backed firm that first caught MacMillan's eye back in 2011.

His niche is what he calls the pre-luxury market — the sweet spot between $ 300 and $ 600 — sharing shelf space with brands like Stuart Weitzman and Aquatalia, and once dominated by names such as Cole Haan and Donald J. Pliner, before they were sold and repositioned at a lower price point.

He is the CEO and co-founder (with Blakley) at YouthLogix, which was recently named the» # 1 Youth Marketing Blog to Follow in 2016» by Inc..

To understand why, and why allowing T - Mobile to acquire Sprint would be a big problem for consumers, we need to understand what makes it so hard to for even giant, well - funded companies with recognized brand names to break into the wireless market.

Such a liquid market, in which buyers were comfortably in the driver's seat — with bidding wars the norm and house inspections regularly waived all in the name of FOMO (fear of missing out)-- meant there was very little possibility of anyone with any sense allowing their home to go into default.

It's an unfair, unfortunate fact: Even if your product is far and away the best on the market, a bad name with negative associations can scare away potential customers who won't even give you a chance.

Nielsen, the company whose name is synonymous with network and cable TV ratings, has been trying for a few years to expand its measurement capabilities to cover the rapidly - growing streaming entertainment market.

Boutique fitness is expanding aggressively to more markets, with names like Barry's Bootcamp and Solidcore opening new studios across the country.

Whether you want to trumpet a new product, spread the word about a sale, or simply say, «Hey, [first name], you are important to us,» e-mail marketing is a great way to interact with customers.

If you're just starting out and you need literally everything - from a domain name (or names), SSL certificates to keep your customer's information secure, access to Windows 365, solid site - builder and online marketing tools AND web hosting - and you want to do it all with one - stop shopping, it's hard to find a service that does a better job than GoDaddy.

So for huge market cap, household names with cash - efficient models that don't need to raise external capital, I absolutely think it could be a right fit.

He needed their help in coming up with a name for the product (and, it turned out, for his company), a compelling visual identity, and a marketing message to convey to competitors, distributors, and bicyclists.

I bet you can name two or three great marketing campaigns that have resonated with you and stayed with you even if they are from many years ago.

The company hired California - based marketing experts Lexicon Branding, the same team that helped Research In Motion become BlackBerry, and came up with the names Swiffer and Febreze.

It's a great time to be invested in metals and mining, with top names in the industry expected to outperform the market with attractive returns, Goldman Sachs analysts wrote Tuesday.

With the e-book market shifting to tablets, Kobo is being dragged outside its core competency — providing a pure e-reading experience — and being forced to compete with the all - singing, all - dancing big - name tablWith the e-book market shifting to tablets, Kobo is being dragged outside its core competency — providing a pure e-reading experience — and being forced to compete with the all - singing, all - dancing big - name tablwith the all - singing, all - dancing big - name tablets.

No other lawn care franchise opportunity offers you the name brand recognition NaturaLawn ® of America does with our exclusive and proprietary line of organic - based products, our marketing and public relations efforts, and numerous association and consumer contacts.

Considering the alternative of setting up your own multi-hundred thousand dollar network, these retainer fees provide SMEs the competitive edge they need to play on the same court with the market leaders; making them as safe, fast, and as efficient as any of their big - name and big - budget competitors.

Others joked that the name was childlike for a tech company with a market cap that was, at the time, in excess of $ 300 billion.

While names of these funds abound, they all aim to beat the market, either with better performance or risk management.

The company is also working to strike a deal with a major car manufacturer (which Musk declines to name) to become a supplier of chassis and drive trains for a mass - market electric vehicle.

It has some seasoned sports - world executives behind it — one founder is a former Gatorade marketing SVP; its Europe chief was the former global head of soccer for YouTube — and associations with big names in sports.

Investors should consider watching these names over the next week with care and caution; if these stocks don't stabilize, a more substantial market rout may be in store.

While names of these popular funds abound, they all aim to beat the market (beta), either with better performance or better management of risk.

Loewy, who's been called «the godfather of the industry,» was the flamboyant mogul on a first - name basis with Hollywood bosses and with a knack for intuiting a movie's market potential.

If you had to name two competitors in the athletic shoe market, you'd quickly come up with Nike and Reebok.

CEO Shah and his Cornell classmate Steve Conine started out with racksandstands.com in 2002 and quickly expanded, buying dozens of niche domain names and launching many from scratch—simplydogbeds.com, justshagrugs.com, dinnerplates.com — and in 2011 changing the company name from CSN Stores to Wayfair (700 employees went on a Boston bar crawl in Wayfair T - shirts to help market the new name).

WeWork and Chinese co-working counterpart URWork have settled their legal disputes in the US and London, after URWork said it would be branded with only its Chinese name, You Ke Gong Chang, in markets outside of China.

It's easy to come up with a name and slap a landing page on a website, but developing, launching and marketing a product to drivers across the country is a big challenge.

Name: Vicki Fulop Company: Brooklinen Work - life balance philosophy: Work - life balance to me means spending time with friends and family — be it hanging out on the couch, going to an exhibit or flea market or something.

The company's core wearable fitness trackers business has fallen sharply as it faces bigger names with deeper pockets, such as Apple and Samsung, that are relatively new entries in the wearable market but control a large and loyal customer base in electronics.

Index funds, as their name implies, mimic a particular market index, both with holdings and exposure to each holding.

For those who are concerned about the reach of their video - marketing content, 92 percent of mobile video consumers share videos with others, 75 percent of online video viewers have interacted with an online video ad this month and 52 percent of marketing professionals name video as the type of content with the best return on investment (ROI).

But certainly since we have laptops in market with that name, that'll continue.

Named CEO at 41 in 1999, Jung had been dubbed a marketing wunderkind and was widely credited with reinvigorating the direct seller.

Realizing that he was located in an area with a large concentration of Hispanic consumers, he changed his eatery's name to Pizza Patrón and focused his marketing efforts on the Latino community.

For example, one startup that he's been working with originally chose the name MedAlert for its prescription - monitoring service, but it was too similar to other product names already on the market, including the Medical Alert bracelets.

WHO: David Shore, associate dean and faculty member at Harvard University, where he teaches the course «Strategic Marketing: Gaining Competitive Advantage Through Positioning and Branding» RATING: 7 (on a scale of 1 to 10, with 10 being the highest) «They have enormous equity in the purchase of the Dr. Spock name.

With over 25 years» experience in advertising, marketing communications and brand development, he helps clients create new brand names and compelling verbal identities for their companies, products and features.

I sat in on one with a marketing and relationship genius named Joe Polish, who told how he went from down - and - out carpet cleaner to working with Richard Branson, Arianna Huffington, and their peers.

Before the first outlet opened in Palo Alto, Calif., in 2011, a marketing firm came up with the name LYFE Kitchen, short for Love Your Food Everyday.

Ethan Allen Interiors (ETH)- By far, the smallest name on the list with a market cap just north of $ 600 million.

During the dotcom bubble of the late 1990s, dozens of tech startups emerged that had no viable business plans, no products or services ready to bring to market, and in many cases nothing more than a name (usually something tech - sounding with «com» or «net» as a suffix).

The Hive made its name among American booze brands in the 1990s for its live event marketing chops, putting on parties like the Molson Ice Polar Beach Party with Metallica.

«When choosing a financial institution to open your money market account, you should consider one that has been incorporated for a long time with high ratings and a reputable brand name,» Hardy said.

A leading ETF provider since 1997, iShares is one of the most respected names in the industry with more than 800 ETFs globally and $ 1.5 trillion in assets under management.1 Clients around the world trust iShares to build the foundations of their portfolios, meet specific investment goals and implement market views.

74 % of all internet traffic in 2017 will be video whereas 52 % of marketing professionals worldwide name video as the type of content with the best ROI

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