Several ebook sales professionals, like Twitter marketing specialist Kelsye Nelson, say that the value of an ebook — especially a self - published one — can not be priced higher than the market worth of the item, and
that market value of ebooks has dropped.
What is
the market value of an ebook?
Not exact matches
One
of our long - time,
valued Search
Marketing Standard contributors, Garrett French, recently published an
ebook together with Ben Wills entitled «The Ontolo Link Building Book.»
Ironically, most
of his takeaways are things that weren't unknown to anyone paying attention a year ago, including the
value of an email list; the importance
of an author's platform; the increasingly out -
of - whack signal: noise ratio in the
market; print as premium product; the power
of free promotions combined with targeted
marketing; and, perhaps the most obvious,
ebooks have a long way to go before they replace print.
Japan's
ebook market will progress steadily — it was
valued at $ 740 million in 2012 — but even with the push it is getting from five viable ebookstores it will not match the rocket ship trajectory
of Kindle in the US.
Open Road, as a digital publisher
of ebooks with a focus on the vast number
of backlist titles, is perfectly poised to deliver
value to its authors, as its
marketing approach uniquely focuses on authors as brands and systematically creates authentic connections between the authors and the reader.
What they're after is maintaining the
value perception
of initial high - demand releases, which the $ 9.99 price point is threatening to destroy, especially with the ongoing growth
of ebook market share.
Says Rowe: «Traditional publishers priced themselves out
of the
market, and their 10 % drop in 2017 is just the latest evidence that the
value a traditional publisher adds — whether editing, gatekeeping, or
marketing — isn't as highly
valued by
ebook buyers as a low pricetag.»
Joe sez: Some people believe the ease
of self - publishing means that millions
of wannabe writers will flood the
market with their crummy
ebooks, and the good authors will get lost in the morass, and then family
values will go unprotected and the economy will collapse and the world will crash into the sun and puppies and kittens by the truckload will die horrible, screaming deaths.
And if anyone can develop a real plan to
market a novel that works for
ebooks, without throwing a lot
of money at it, there could be a niche
value there.
Though, we are at a cross roads in this new age
of publishing and despite this fact
of production resources required for creating books, the
market sees
eBooks as a product
of lesser
value.
We will continue to use Team ePublishingeXperts for e-book conversion services as well as consulting in the
marketing of our
ebooks as their understanding
of this industry and technology is
of extreme
value for us.
Estimates vary for the
market value of Britain's self - published
ebooks, but in 2015 Neilsen put the annual total
of self - published UK book sales (both in print and online) at # 58 million.
If we assume that the lowest price point is the «
market value»
of an
ebook and we assume that writers must be paid at least minimum wage for every hour they spent laboring, the cost
of an
ebook and the
market value are far apart.
At $ 99, the Nook Touch is one
of the best
values for a dedicated
ebook reader on the current
market, given the WiFi, microSD card slot, speedy processor, support for EPUB, the Pearl display, and functional touchscreen.
A month ago I launched my
ebook, «23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land» — A practical guide to executive branding,
marketing your ROI
value and navigating the new world
of job search.
Ebook: «23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land» — A practical guide to executive branding,
marketing your ROI
value and navigating the new world
of job search
This
eBook will introduce a series
of tools and techniques that will strengthen your keen sense
of the
market, your expertise in determining
value, and your ability to bring a deal to close in the shortest time possible and at the highest price.