Sentences with phrase «marketed as a beer»

One unique challenge that the German market presents is the Reinheitsgebot — sometimes called the «German Beer Purity Law» — that has been on the books for centuries and says for a product to be marketed as a beer, it can only use four ingredients: water, yeast, malt and hops.

Not exact matches

As Fortune has reported, Mexican products have performed increasingly well in the $ 100 billion U.S. beer market, especially as more companies direct their marketing efforts toward this country's growing Hispanic populatioAs Fortune has reported, Mexican products have performed increasingly well in the $ 100 billion U.S. beer market, especially as more companies direct their marketing efforts toward this country's growing Hispanic populatioas more companies direct their marketing efforts toward this country's growing Hispanic population.

Fellow co-working company Regus offers nearly the same services as WeWork (minus the gratis beer) and its market cap tops out under $ 2 billion.

But as the market has diversified (craft beer sales now represent 19 % of B.C.'s beer market), niches and specialities develop; yet there's no allowance in most Canadian markets for a store that offers, say, only lambic beers or just fine whiskeys.

Three - quarters of the U.S. beer market qualifies as light or session, says Bart Watson, chief economist of the Brewers Association.

«We know that people who choose beer when they become of legal drinking age are two times more likely to continue drinking beer throughout their lifetime, and as an organization, we have an opportunity to regain ground with this group,» said David Kroll, MillerCoors» chief marketing officer, in a statement.

Canada, the U.S. and Europe are some of the company's top markets, and the company has faced challenges in many Western markets as demand for the overall beer industry has softened as more consumers turn to wine and spirits.

«We feel a responsibility that our marketing has to be as unique and quality - driven as the beers that come out of the tap,» says Hudson.

Molson Coors» desire to break out of its stagnant core markets is what led to its US$ 3.5 - billion purchase in April of eastern European brewer StarBev, producer of a tongue - tying lineup of beers such as Staropreman, Kamenitza and Ozujsko.

Before then, Miller's beer was marketed as simply «Lite.»

The site could open as early as next year, with Stone planning to make beer for Germany and other European markets.

When large - scale beer concerns buy craft brewers like Ballast Point and Lagunitas, sales of their ales are no longer deemed «craft» — though they are often still marketed and stocked as a craft brewer.

AB InBev has made inroads in China's small but fast - growing craft beer market, which analysts say may account for as little as 0.1 % of the country's $ 80 billion a year in beer sales, but which may also be growing at triple - digits in the major cities of Beijing, Shanghai, and Shenzhen.

With so much of the company's branded merchandise such as beer openers, glasses and T - shirts being made in China, Chiodo says his goal with that market is to reach sales that balance out the cost of the goods he's purchasing from that country.

Market share for the sector has more than doubled from 5 % in 2010 to 11 % in 2014, according to industry trade group the Brewers Association, as growth for the world's largest brewers has slowed in the massive $ 100 billion U.S. beer mMarket share for the sector has more than doubled from 5 % in 2010 to 11 % in 2014, according to industry trade group the Brewers Association, as growth for the world's largest brewers has slowed in the massive $ 100 billion U.S. beer marketmarket.

Its share of the market more than doubled to 11 % just four years later, as beer drinkers are increasingly attracted to smaller, local brands.

In its largest market, the United States, cost savings pushed up profits but volumes fell as the growth of higher - end beers failed to compensate did not make up for falling sales of Budweiser and Bud Light.

The craft beer industry is also proving to be a salvation for farmers — with the average craft style beer using between three and seven times as much malt per barrel as a mass market lager.

Market research reveals that gay men and lesbians drink about 30 % more beer than average and that they're nearly twice as likely to choose a light beer.

As for taking the beer mainstream, one can simultaneously market to both the gay and the straight communities, as we have with our Tuaca liqueuAs for taking the beer mainstream, one can simultaneously market to both the gay and the straight communities, as we have with our Tuaca liqueuas we have with our Tuaca liqueur.

bottles, it is being marketed heavily to millennials as an alternative to beers on the beach or by the grill.

Competition in the Russian beer market continues to heat up, as evidenced by Anheuser - Busch InBev SA's recent plan to merge its business there and in Ukraine with that of Turkey's Anadolu Efes.

But head through a pocket sliding door in the back and you reach Luksus, the 26 - seat dining room where Burns serves market - inspired dishes such as lamb with burnt hay, sunchoke and tongue, and rhubarb, beet, pea and anise hyssop — each plate designed to coax the myriad flavours from Tørst's formidable beer collection.

So long as the rate at which beer and pizza are traded on the international markets stays at 1:1, it doesn't matter which measure you use.

But such ads might benefit companies such as Budweiser parent AB InBev with exclusive Super Bowl marketing rights for their product — in this case, beer.

Craft brewers, who produce everything from well - crafted classics to odd flavors such as pumpkin or raspberry beer, have been a bright spot in an otherwise dull U.S. beer market.

(The market share growth is within the mainstream light beer segment, which includes brands such as Coors Light and Bud Light.)

For one, big brewers have lost market share amid the craft beer revolution as small, regional brands gain favor with drinkers.

Miller Lite's marketing in recent years has emphasized its heritage as the first mainstream light beer, with ads that put the brew front - and - center with close - up shots, without relying on celebrities or punch lines.

Miller Lite eked out a slight volume gain in 2016, as shipments grew 0.1 % as market share in the beer category held steady at 6.2 %, according to Beer Marketer's Insights.

While craft beer growth may be tapering off as the market continues to mature, the industry still varies by geographic location.

In five years, craft beer has nearly doubled its market share, growing rapidly even as the industry as a whole has contracted.

While mom - and - pop brewers generally earn their reputations as laidback types — often starting businesses in their basement, with the help and advice of other brewers — they've taken great umbrage recently over the muddling of the craft beer market.

In New York, however, the segment's growth has not been as robust as it has in the rest of the country, with craft beer only making up about 8 percent of the market.

The two biggest changes in the craft beer industry are the proliferation of players in the market and the continuing pressure from big brewing companies as they buy up independents to have more play in the space, Ottaway says.

We as, The Flaming Lips (being completely unaware of our branding and marketing potential) and them, Dogfish Head, (being sooo well branded I thought they made dog food, fish sauce, bongs AND beer)... turns out they, the Dogfish Head thought we, The Flaming Lips, were a well branded and marketed entity... they thought we were perhaps a cult, a cartoon, a religion, a candy company and an Art Rock Group... ha... so... Us coming together to make, what might be, the world's first vinyl record filled with pink colored beer... is somehow... perfect!!»

«We saw this as an untapped opportunity in the market and have created Walkers Max Strong to complement beer, to answer this demand for a perfect snack to accompany a pint.»

It is the simple things that are bringing me so much joy lately: enjoying a rainy afternoon at work, biking to various markets across the city, making dinner as a family, sipping beers at the picnic table in the backyard, feeling the crisp spring air breeze gently against my bare ankles as I walk down the street.

The growth of craft beer in the New York market has not been as fast as it has in the rest of the country.

Exported beers are often geared toward a specific market, such as a mango beer that is popular in Guam.

«As Budweiser and the Anheuser - Busch family of products grew to become the nation's best - selling beers, Wayne Densch Inc. settled into its role as the king of the market,» the company explainAs Budweiser and the Anheuser - Busch family of products grew to become the nation's best - selling beers, Wayne Densch Inc. settled into its role as the king of the market,» the company explainas the king of the market,» the company explains.

According to Greggor, craft beer can only be brewed using traditional methods free of adjuncts, such as rice or corn, which are typically used to produce beer for a mass market.

Brick Brewing Co. is responding to this trend by marketing to this older demographic as it begins to reinforce its position within the craft beer and RTD categories.

It was much easier for a craft brewery to stand out 25 years ago, but today the market has exploded as beer - drinkers have expanded their horizons beyond the mass - produced six - pack to sample a wider selection of carefully - crafted brews.

Mid-South has established itself as the market leader within the craft beer segment, Gerwe says.

Ultimately, the two opened the brewpub in January 1996 in the tourist hub of Healdsburg as a way to market and bring their beer to locals.

O'Sullivan Distributing's sales staff regularly attend training sessions to learn more about each of its supplier's products, how best to pair beer with various types of food, marketing techniques and other topics such as how the placement of a brand on shelves affects not just its visibility, but also its sales and store profitability.

In 2010, CDG acquired a chain of retail stores known as Big Daddy's, allowing for the distribution group to etch out an even larger share of the beer, wines and spirits market on the islands.

Meanwhile, Scott Stewart has joined O - I as an account manager to help boost the firm's service in the UK beer market.

Mr Ottaway said in the US, the initial backlash against craft beer brands which had sold out to large conglomerates often resulted in a short - term sales dip in their local area, but it was soon overtaken by faster growth overall as the enhanced distribution channels and bigger marketing clout kicked in.