Easier to make a buck by
marketing it as a horror film «from the director of William Friedkin» than a new level of psychological torment in cinema.
I was hooked from «The Sixth Sense» and «Unbreakable,» and I stand by my contention that «The Village» is a fantastic film that was poorly and incorrectly
marketed as a horror film when it's clearly not.
The Other was
marketed as a horror film, but it's a decidedly unconventional one.
Not exact matches
Avnet (whose father, Jon, is a veteran Hollywood director and producer
as well
as the studio's co-CEO) told Fortune the studio wanted to maintain the
film's authenticity — they wanted viewers to think the
horror film playing out in real - time might really be happening — so they avoided
marketing the movie and, in fact, they did not even run the idea by Snapchat before proceeding.
Being
marketed as a generic, run - of - the - mill
horror film is the worst thing that can happen to you from a critical standpoint, but from a commercial point of view, there
Marketing this
film as a
horror film was a major misstep and will likely account for much of the negativity this
film received.
By contrast, every single «chills over kills»
horror film on the list is generally regarded
as either an outright blockbuster (Paranormal Activity 1 and 2), a hit relative to its budget and
marketing visibility (Insidious, The Last Exorcism) or a minor success (Devil, which grossed over three times its $ 10 million budget domestically).
And though Showgirls has been universally reviled and is now rather forcibly embraced
as a cult
film, the misleadingly -
marketed movie is really yet another in a long line of Hollywood
horror films masquerading
as something else entirely.
I'm going to venture that Bug is going to have a small, loyal audience,
as it is a strange
film, with a sense of gruesome atmosphere that will most likely turn off mainstream viewers, particularly those who fall for the studio's
marketing of it
as a straight
horror flick.
The
film feels
as if it was made free of the usual compromises made to kowtow to a mass
market and thus is a perfect arthouse
horror film as well.
Britain fared better, with my favourite sci - fi
horror film in a long time, Glazer's Under the Skin, and my favourite entertainment
film of the year, the conventional, but charming Pride, while the flawed Mr. Turner impressively reflects the great painter's sun worship through Dick Pope's widescreen cinematography.Highlights of my year included being on the FIPRESCI jury at the Hong Kong IFF, where I admired Yang Hen's third feature, Na pian hu shui (Lake August), and a couple of first features among others,
as well
as attending the amazing HK
film market for the first time, where I saw one of my three 2014 «
films for the ages», Tsai's Journey to the West; and seeing a nitrate print of Hitchcock's Rebecca at the George Eastman House in Rochester (where they are doing a three - day all - nitrate festival in May, 2015!).
is being
marketed as a straight - up
horror film, with images of Jennifer Lawrence being terrorized by some unseen force and Javier Bardem offering up a trademark menacing glare.
As many
horror fans know, that phrase is used quite often in the
marketing of
horror films, and rarely do the events of the
film truly reflect the events they are based on in a significant way.
After a surprisingly entertaining intro
film and an awful sequel (directed by Jack Sholder — with Wishmaster 2 and A Nightmare on Elm Street 2, he did his best to fatally harpoon two budding franchises), Wishmaster 3 staggers onto the direct - to - video
market with an astonishingly dull start that establishes Diana
as a typically wounded
horror movie scream queen and the
film itself
as just another dead - teenager flick.
Its
horror and thriller
films are bursting with creativity, originality and a unique voice in a flooded international
market, set apart by works such
as Bong Joon - ho's «The Host,» Jang Cheol - soo's «Bedevilled» and Kim Jee - woon's «I Saw the Devil.»
The lovingly crafted romantic comedy and zombie
horror film — a «rom - zom - com,»
as marketing called it — remains, perhaps, the most satisfying of any of them.