Sentences with phrase «marketed by the publisher»

With the benefit of hindsight we can say that The Da Vinci Code got noticed not only because of able marketing by the publisher, Doubleday, but because the book profoundly played into the manic milieu of truthiness.

While being marketed by the publisher as a work of fiction, the «novel» is based on a true story.

Which brings me neatly to the marketing argument: that most professionally published books are woefully under - marketed by publishers, who seem obsessed with throwing millions of dollars at billboard advertising for a small number of superstars, while everyone else is left to organise their own book tour, or plug their titles on their Facebook fan pages.

Not exact matches

As BuzzFeed points out, rather than spend marketing money on a traditional online ad campaign — which would involve paying someone to create an ad and then paying to place it on Facebook, or another social website, or even with the publishers who so desperately need the ad dollars — businesses are sending more of that money to Facebook to promote content created for free by publishers.

In Google's case, the fact that the company is one of the world's largest advertising businesses and Chrome is the leading browser by market share makes some publishers and advertisers nervous.

Moreover, there's bitterness over retailers like GameStop, the biggest player in used games, because they devote so much floor space to used games in spite of the huge marketing dollars spent by publishers on new products.

Bankrate, an online publisher of personal finance content, said on Monday it would be acquired by digital marketing company Red Ventures for $ 1.24 billion.

This stands to threaten online publishers that are supported by ads, which opens up a market for another lucrative business — helping ads surpass blockers.

After spending at least 34 months on one or more Amazon.com bestseller lists (Environment, Green Business, Business), the award - winning book Guerrilla Marketing Goes Green was taken out of print by the publisher.

Shel is the primary author of both Guerrilla Marketing to Heal the World (endorsed by Seth Godin, Jack Canfield, Cynthia Kersey, and many others) and the earlier Guerrilla Marketing Goes Green (named a Groundbreaking Indie Book by Independent Publisher magazine) and an international speaker.

Since then my book, The Renegade Leader, has been picked up by a major publisher and after hearing my sound bites they committed to a global marketing campaign.

BCP, founded by Blockchain News publisher Richard Kastelein, is a group of advisors and Blockchain experts in both US and European markets.

Among the initiatives is the creation this year of seven international news bureaus in «entertainment» markets — Hong Kong, Seoul, Mexico City, Moscow, Rio de Janiero, Lagos and Mumbai — headed up by Davan Maharaj, publisher and editor - in - chief of the LA Times.

By LAURA LOREK Publisher of Silicon Hills News It's going to take the mass consumer market years to catch up to all the innovation in the augmented reality and virtual reality marketplace, according to a panel of experts at the University of Texas at Austin on Thursday.

● Portfolio Construction for Today's Markets: A practitioner's guide to the essentials of asset allocation By Russ Koesterich Summary via publisher (Harriman House) For most of the past 50 years the simplest asset allocation solution was often the best.

If content marketing predictions made by leaders like Joe Pulizzi, Sarah Mitchell, Carlos Abler, and several others are any indication, 2016 could truly be the year when brands finally start to de-silo their content efforts and operate as fully functional publishers.

Don't forget, EVERY author / agent / publisher who markets via the US emergent brand is responsible for this culture of abuse — those who did not participate in it, stood by silently as it happened.

The ordinance would have permitted any woman who felt degraded or victimized by a piece of pornographic literature or pornographic film to have a court injunction issued against the booksellers, theater owners, publishers and distributors to prevent the marketing of the offending material.

Whether you're pitching your proposal to agents, waiting as your agent pitches your proposal to publishers, or standing by as editors and designers and marketing departments work their magic on your manuscript, the process is long and the wait can be frustrating.

Currently the market is served by an assortment of publishers: presses sponsored by the mainline denominations, large and small commercial publishers and some university presses.

Alan Dorich, Jim Harris, Jamie Morgan CONTRIBUTING WRITERS Kerry Bundy, Kate Burrows, Randy Kahnke, Cathy Kallasm, Jim Maurer, Barbara McHatton, Rudy M. Miick, Eric Schmitt, Lori Sichtermann, Warren Stippich SENIOR VICE PRESIDENT OF EDITORIAL RESEARCH Jason VICE PRESIDENT OF EDITORIAL RESEARCH Meghan PROJECT MANAGER Reid PROJECT COORDINATORS Sarah Quan Curis Lingle Hughes, Jayson Rose, Kim Ross, Mara Shenk, Ryan Weinhaus SALES DIRECTOR Alaina Neiburger DIRECTOR OF WEB & REPRINT SALES Brian Levinson [email protected] MARKETING SERVICES EXECUTIVE Brad Parks [email protected] PRODUCTION DIRECTOR Victoria PRODUCTION COORDINATOR Tracy Nodal Pilarczyk GRAPHIC DESIGNER Bethany ADVERTISEMENT DESIGNERS Vogelsberg Vida Soriano, Kelsey Stegner PLEASE NOTE: The opinions expressed by contributors and advertisers within this publication do not necessarily coincide with those of the editor and publisher.

Fruitnet Ltd. is owned by Market Intelligence Ltd., international congress organiser and publisher of Asiafruit, Americafruit, Eurofruit, Fresh Produce Journal and Produce Plus, and Fruitnet Media International GmbH, publisher of Fruchthandel Magazine.

We wrote our book that summer and when we tried to sell it, book publishers didn't know who we were - while we were working moms, we weren't experts in the parenting market and so, we began to build our platform by hosting high profile events for working moms featuring women at the top of their game balancing work and family.

Michael Wolff's «Fire and Fury» is a runaway best - seller — but publisher Henry Holt appears to have been blind - sided by the frenzy and is still trying to get additional copies to market.

The soiree at the Loebs» (Michael is founder and CEO of Loeb Enterprises, an investor of media and consumer marketing firms) will have food provided by chefs from the Four Seasons and include such luminaries as Oscar - nominated actress Debra Winger, who left Hollywood because of the difficulties women face there; Girl Scouts of the USA CEO Kathy Cloninger; Elinor Tatum, publisher and editor - in - chief of the Amsterdam News; and New York City Public Advocate Bill de Blasio.

About Blog This website is curated by Dr. Helen Cummins, who is a luxury lifestyle editor, publisher, marketing & business consultant and successful entrepreneur.

BUSINESS WIRE — Oct 31 — The Online Publishers Association (OPA) today released its Paid Content U.S. Market Spending Report covering Q1 and Q2 of 2005, conducted by comScore Networks.

Minnesota About Blog Posts about advertising from the eStrategy Content Marketing Blog, including insights on the changing advertising landscape by publisher David Erickson and examples of advertising past, present and future.

Affiliate Blog, Affiliate Blog by Shawn Collins, Affiliate Blog UK, Affiliate Classroom Blog, Affiliate Summit Blog, Alex Schultz: APIs, Andy Beal's Marketing Pilgrim, apophenia, BGSL, Clicks2Customers, CPAEmpire.com Blog, Dating Dames, digg, Ensight, eWhisper.net, Fast Company Now, Find - a-Sweetheart Blog, Geekfishing Blog, GigaOM, Google Blogoscoped, Goyami, how to get the guy, Ideas are Worthless Unless Acted Upon, Inside AdWords, Internet Dating Dirt, Janus Friis, JenSense - Making Sense of Contextual Advertising, John Battelle's Searchblog, kottke.org, Many - to - Many, MarketingVOX, Mathew Ingram, Matt Cutts: Gadgets Google and SEO, Media Buyer Planner, / Message, Micro Persuasion, MobileCrunch, Netimperative Marketing, Netimperative Media, Netimperative Mobile, Netimperative News and Analysis, Official Google Webmaster Central Blog, Online Dating Insider, Paul Kedrosky's Infectious Greed, People Search News, PPC Expert & SEO Strategist Blog by Gordon Choi, Read / WriteWeb, Redeye VC, Release1.0, ReveNews, Ross Mayfield's Weblog, SCI FI Tech, Scobleizer, Search Engine Journal, Search Engine Watch Blog, SearchQuant, SearchViews, SEO by the SEA, Sifry's Alerts, Signal vs. Noise, SiliconBeat, Smart Mobs, Startup Review, Super Affiliate Marketing Blog, TechCrunch, Techmeme, The Blogging Times, The Dating Weblog, The Internet Dating Guide, The Jeff Pulver Blog, The Paradigm Shift, The Social Networking Weblog, The Social Software Weblog, the vc in me..., Thought Flickr's, Valleywag, VentureBlog, Vinny Lingham's Blog, Web Publishing Blog, Website Publisher Blog

Launched in October 2016 by industry veterans Michael Carter and Michael Allen, the platform focuses exclusively on connecting advertisers and publishers in niche dating markets.

Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinger Acquisitions Editor: Martha Cooley Editorial Assistant The Forty Rules of Love is written by Elif Shafak, a French born Turkish writer.

By now the console will be well established, with a user base large enough to attract studios large and small, not to mention having a sizeable enough market share for publishers to take a gamble by releasing niche titleBy now the console will be well established, with a user base large enough to attract studios large and small, not to mention having a sizeable enough market share for publishers to take a gamble by releasing niche titleby releasing niche titles.

Let's start with the Top 20 of publishers, and unsurprisingly, Nintendo was # 1 by a wide margin with 5 208 950 units sold and a 16.19 % market share.

Recent Upturn By the time 2012 arrived, BESA's quarterly survey of the school's digital content industry in association with the Education Publishers Council (EPC) showed a return of market confidence as procurement across UK primary and secondary schools increased by 8.6 per cent in quarter one, compared to the same quarter in 201By the time 2012 arrived, BESA's quarterly survey of the school's digital content industry in association with the Education Publishers Council (EPC) showed a return of market confidence as procurement across UK primary and secondary schools increased by 8.6 per cent in quarter one, compared to the same quarter in 201by 8.6 per cent in quarter one, compared to the same quarter in 2011.

Never Judge a Book by Its Cover — Use Student Achievement Instead Brookings, 3/3/16 «An annual report on the effectiveness of textbooks would transform the market, by providing publishers and software developers with a stronger incentive to compete on quality.

24 - 25 — Educational resources: «Reinventing Schools: Tools of the New Classroom,» conference, sponsored by the Association of American Publishers, School Division, for presidents, chief executive officers, and editors of school divisions, senior product developers, and senior marketing personnel, to be held at the Hyatt Regency on Capitol Hill in Washington, D.C. Contact: Christine D'Ortona, A.A.P., S.D., 71 5th Ave., New York, N.Y. 10003 - 3004; [phone], ext. 257.

An annual report on the effectiveness of textbooks would transform the market, by providing publishers and software developers with a stronger incentive to compete on quality.

The fast - moving adoption of Common Core was an unprecedented disruption to a curriculum and textbook market that's long been dominated by a few major publishers.

By Alysha Webb, Editor and Publisher Publically - owned dealership groups are in the market this year if the franchise suits their strategic vision.

A last - minute problem arose in July 1998 when a Cologne court, responding to a case brought by the publisher Burda, ordered Ford to avoid the name «Focus» for the cars in the German market since the name was already taken by one of its magazines (Focus).

In terms of trad pub vs indie — most trad publishers don't want to publish collections of short fiction by unknowns, but you can submit to magazines and anthologies as well as self - publishing collections or using them for marketing.

Guest Post by Nina Amir Before sharing an excerpt from Nina Amir's new book, The Author Training Manual (Develop Markets, Craft Books That Sell, Become the Author Publishers Want, and Self - Pu...

David lives at the intersection of technology and publishing by helping companies, associations and publishers navigate and profit from the eBook revolution and content marketing.

We also try to put the publisher on the hot seat in encouraging them to perform marketing / publicity tasks for the author, by sharing ideas and having in - depth meetings with publishers.

This guide was created by Mark Malatesta, a former literary agent and Marketing & Licensing Manager for a well - known book publisher.

This article is part of a free 15 - part tutorial about How to Write a Query Letter, written by Mark Malatesta, a former literary agent and former Marketing & Licensing Manager of a well - known book publisher.

This article shows you how, and is part of a free 15 - part training called How to Write an Irresistible Query Letter written by Mark Malatesta, a former book agent and former Marketing & Licensing Manager of a well - known book publisher.

It's part of a free 15 - part training guide about How to Write an Effective Query Letter by Mark Malatesta, a former publishing agent and former Marketing & Licensing Manager of a well - known book publisher.

,» was moderated by new Macmillan Children's Publishing Group imprint head Daniel Nayeri, and brought together some of the kids» world's content gurus: Jennifer Emmett, senior v - p of content, National Geographic Kids; Meera Dolasia, CEO, editor, and publisher, DOGO Media; Kate Keating, director of digital marketing, PRH Children's; and Jennifer Perry, v - p of worldwide publishing, Sesame Workshop.

As a publisher, we also feel a responsibility to our booksellers; which is why each A&M title is supported by an extensive marketing plan designed to sell books.