But there are two myths surrounding SMS and MMS message marketing that purport it to be both complicated and hampered by regulation, but the truth is these regulations serve the marketer as well as the consumer, protecting the latter from spammy marketing, and protecting
marketers from spam - related accusations.
Not exact matches
Despite all the innovations in the space over the past decade, one of the most common questions I still get
from small biz owners and online
marketers is, «How can I decrease the chances of my email being labeled as
spam?»
In my presentations to
marketers, I often refer to the US law as the YOU - CAN -
SPAM Act, because in essence, it does not require spammers to get permission before they send junk email and it prevents states
from enacting stronger anti-
spam protections.