According to research from Adobe, over half of
marketers say video content has the best ROI.
A recent State of Content Marketing report from CopyPress revealed that 51.9 percent of professional
marketers said video marketing has the strongest ROI of all created content.
Marketers say videos / podcasts and research reports are the most difficult types of content to create, 64 % and 62 % respectively.
Not exact matches
The result of this policy can be seen by the fact that 58 percent of
marketers who are using
video said they were looking for «short - form content».
The number of
marketers who
said social
video was «most important» increased by 10 percent in the past year.
In response to a question about
marketers using Adobe products to reach users on Snapchat, Shantanu did not address that platform specifically, but
said, «
Video is certainly becoming the biggest category of where people want to spend their money.»
Marketers increasingly see
video as the best way to reach business audiences, and LinkedIn
says its tools and data can help those advertisers target the optimal audience.
Koch
says some
videos are meticulously planned, while others are created on the fly, so
marketers shouldn't feel afraid to record something on their smartphone if they're feeling inspired.