Results do not come overnight, which makes it even more important to reward those who contribute to the firm's marketing and business development efforts, not just outcome.
Despite the challenges, more than half (57 %) of the 400 law firm marketing and business development professionals surveyed were optimistic about future growth.
When the top goals are broken down by firm size, the survey shows that larger firms are much more focused on marketing and business development than smaller firms.
Creative brainstorming sessions with colleagues — no smart phones or negativity allowed — are also a key catalyst for coming up with marketing and business development solutions.
Rather, it is our recommendation that firms consider the costs and benefits of both mobile applications and mobile compatible websites to further marketing and business development goals.
Creating alignment between the business professionals and the partners whom they support is key to creating an effective marketing and business development culture at your firm.
She used the book as a tool to get legal marketers thinking about how to approach marketing and business development from a behavioral perspective as it relates to law firms.
Around this core are in - house specialists who provide reputation consulting, creative services, media relations, social media consulting, content marketing and business development training.
This is a bit off topic from the usual marketing and business development focus, but an important idea for strengthening internal programs through collaboration and communication.
I looked online and searched for topics on legal student / associate survival and could find hardly a reference that even suggested that students and junior associates learn marketing and business development.