Longtime readers would know that I'm not a big fan of social media because I just haven't seen where it has made significant contributions to
marketing and business development efforts of the firm.
Concentrate
your marketing and business development efforts on attracting more of those kinds of clients specifically.
Research interests in a law firm setting can definitely be linked back to
marketing and business development efforts.
Such analysis helps a law firm build a profile of an ideal client so the firm can focus
its marketing and business development efforts to attract more clients that fit the profile.
In more and more firms,
marketing and business development efforts are being intensified and carefully
My prediction for 2017: Savvy law firms will recognize the opportunities that native advertising can bring to
their marketing and business development efforts and will add it to their digital marketing tool box.
Although client acquisition requires a certain personal touch that can not be completely replaced by systems or automation, putting systems in place to support
your marketing and business development efforts is not only possible, it is essential.
New clients bring new revenue, so collecting that data allows you to evaluate
your marketing and business development efforts.
These systems have a rich array of additional features and functionalities that enable you to tightly integrate
your marketing and business development efforts.
That's what I think lawyers should keep in mind when considering how to use social media in
their marketing and business development efforts.
One is if your firm has certain characteristics (e.g., start - up clientele, virtual offices, extremely strong consumer focus) that place a powerful social media plan at the core of the firm's
marketing and business development efforts.
Your marketing and business development efforts will be more concentrated to a smaller group... the good old shotgun vs. rifle effect.
As a networking, communications and marketing channel, it can add serious value to your go - to -
market and business development efforts.
Not exact matches
We were in a board meeting for one of our EdTech companies
and talking about the usual KPIs
and basic
business stuff
and about how various aspects of the company's product
development and enhancement
efforts were progressing — especially how quickly we were moving to bring some of these new
and critical features to
market.
Such risks, uncertainties
and other factors include, without limitation: (1) the effect of economic conditions in the industries
and markets in which United Technologies
and Rockwell Collins operate in the U.S.
and globally
and any changes therein, including financial
market conditions, fluctuations in commodity prices, interest rates
and foreign currency exchange rates, levels of end
market demand in construction
and in both the commercial
and defense segments of the aerospace industry, levels of air travel, financial condition of commercial airlines, the impact of weather conditions
and natural disasters
and the financial condition of our customers
and suppliers; (2) challenges in the
development, production, delivery, support, performance
and realization of the anticipated benefits of advanced technologies
and new products
and services; (3) the scope, nature, impact or timing of acquisition
and divestiture or restructuring activity, including the pending acquisition of Rockwell Collins, including among other things integration of acquired
businesses into United Technologies» existing
businesses and realization of synergies
and opportunities for growth
and innovation; (4) future timing
and levels of indebtedness, including indebtedness expected to be incurred by United Technologies in connection with the pending Rockwell Collins acquisition,
and capital spending
and research
and development spending, including in connection with the pending Rockwell Collins acquisition; (5) future availability of credit
and factors that may affect such availability, including credit
market conditions
and our capital structure; (6) the timing
and scope of future repurchases of United Technologies» common stock, which may be suspended at any time due to various factors, including
market conditions
and the level of other investing activities
and uses of cash, including in connection with the proposed acquisition of Rockwell; (7) delays
and disruption in delivery of materials
and services from suppliers; (8) company
and customer - directed cost reduction
efforts and restructuring costs
and savings
and other consequences thereof; (9) new
business and investment opportunities; (10) our ability to realize the intended benefits of organizational changes; (11) the anticipated benefits of diversification
and balance of operations across product lines, regions
and industries; (12) the outcome of legal proceedings, investigations
and other contingencies; (13) pension plan assumptions
and future contributions; (14) the impact of the negotiation of collective bargaining agreements
and labor disputes; (15) the effect of changes in political conditions in the U.S.
and other countries in which United Technologies
and Rockwell Collins operate, including the effect of changes in U.S. trade policies or the U.K.'s pending withdrawal from the EU, on general
market conditions, global trade policies
and currency exchange rates in the near term
and beyond; (16) the effect of changes in tax (including U.S. tax reform enacted on December 22, 2017, which is commonly referred to as the Tax Cuts
and Jobs Act of 2017), environmental, regulatory (including among other things import / export)
and other laws
and regulations in the U.S.
and other countries in which United Technologies
and Rockwell Collins operate; (17) the ability of United Technologies
and Rockwell Collins to receive the required regulatory approvals (
and the risk that such approvals may result in the imposition of conditions that could adversely affect the combined company or the expected benefits of the merger)
and to satisfy the other conditions to the closing of the pending acquisition on a timely basis or at all; (18) the occurrence of events that may give rise to a right of one or both of United Technologies or Rockwell Collins to terminate the merger agreement, including in circumstances that might require Rockwell Collins to pay a termination fee of $ 695 million to United Technologies or $ 50 million of expense reimbursement; (19) negative effects of the announcement or the completion of the merger on the
market price of United Technologies»
and / or Rockwell Collins» common stock
and / or on their respective financial performance; (20) risks related to Rockwell Collins
and United Technologies being restricted in their operation of their
businesses while the merger agreement is in effect; (21) risks relating to the value of the United Technologies» shares to be issued in connection with the pending Rockwell acquisition, significant merger costs
and / or unknown liabilities; (22) risks associated with third party contracts containing consent
and / or other provisions that may be triggered by the Rockwell merger agreement; (23) risks associated with merger - related litigation or appraisal proceedings;
and (24) the ability of United Technologies
and Rockwell Collins, or the combined company, to retain
and hire key personnel.
Sheri Vandermause, CMIT Solutions head of franchise
development states: «We attribute our strong growth to the strength of our
business model, the space in the
market that we are in,
and the fact that many talented executives are interested in having something of their own at this stage in their career — that allows them to see the direct benefits of their
efforts.
Our future capital requirements may vary materially from those currently planned
and will depend on many factors, including our rate of revenue growth, the timing
and extent of spending on research
and development efforts and other
business initiatives, the expansion of sales
and marketing activities, the timing of new product introductions,
market acceptance of our products
and overall economic conditions.
When we create content at IDC to support our clients» content - based
marketing efforts, we first indentify our clients» target audience (buying persona) plus buyer cycle stage (i.e., general awareness / education, preference, purchase
and post-purchase; within each stage there are specific tasks or «jobs» you prospects / customers need to accomplish such as, short list creation,
business case
development, final recommendation
and decision, etc.) We also consider our clients ideal outcome or action they want their target prospect / customer to take once they interact with the content or messaging.
With B.C.'s new trade office
and Export
Development Canada (EDC), Canada's state - owned export credit agency, stepping up its trade promotion
efforts in the Asia Pacific by launching its first overseas branch in Singapore, Canadian
and B.C.
businesses are in an unprecedentedly advantageous position to make full use of government support to secure a
market presence in Asia.
While it is important to monitor ongoing
market developments, the government should avoid preemptive regulatory
efforts that may stifle innovation as it is evolving
and restrict small
businesses ability to access to alternative finance.
We support the founders with their
business development efforts by providing feedback on
marketing collateral, making appropriate introductions to strategic partners
and potential end clients
and supporting negotiations throughout the entire process.
The strategy seeks to leverage these
efforts,
and identifies four priority areas where improvements can be made — policy support,
business improvements,
market development,
and behaviour change.
Downtown Raleigh Alliance produces several reports on a regular basis that can help new retailers understand the
market, learn about new
developments,
and find data useful for their
business planning
efforts.
Malta, NY — The Saratoga County Prosperity Partnership, the county's designated economic
development agency, today announced the completion
and launch of new
marketing resources that strengthen the collaborative
effort to attract new
businesses and private investment to Saratoga County.
To be successful, ABM must be a joint
effort between the Sales,
Business Development / Sales
Development,
and Marketing functions
and it requires the systems
and processes to ensure a personalized approach at scale.
Matt serves as
Business Development Manager for Turner Construction Company where he manages the business development and marketing efforts of the Tennessee / Northern Alabama office while supporting the strategic growth of the company's local ope
Business Development Manager for Turner Construction Company where he manages the business development and marketing efforts of the Tennessee / Northern Alabama office while supporting the strategic growth of the company's local
Development Manager for Turner Construction Company where he manages the
business development and marketing efforts of the Tennessee / Northern Alabama office while supporting the strategic growth of the company's local ope
business development and marketing efforts of the Tennessee / Northern Alabama office while supporting the strategic growth of the company's local
development and marketing efforts of the Tennessee / Northern Alabama office while supporting the strategic growth of the company's local operations.
She led a team that coordinated all small
business credit
and debit product
efforts including product
development, program management
and marketing.
Investors who take the time
and effort to research the current political climate worldwide
and ensure that they are up to date with any
developments in the world of
business and industry can achieve great success by making the most accurate predictions about the way the money
market is likely to fluctuate.
Prior to founding Digital Monk, she served as senior vice president of Marvel Entertainment's gaming
and digital
business, overseeing licensing,
business development, production,
marketing and digital distribution
efforts across most content, media
and platforms.
As you conduct your yearly review of your practice, formulate new ideas for attracting
business,
and evaluate your
business development efforts, remember that your 2010
marketing efforts should be consistent
and persistent.
End - user engagement in the CRM system remain a significant challenge for law firms despite the
efforts of both the CRM vendors
and the firms»
marketing and business development departments.
Both will work to enhance
and expand Jaffe PR's clients»
business development and marketing efforts and support the agency's continued growth.
2016 looks to be a great year for digital
marketing,
and I anticipate these eight digital
marketing trends for law firms to make a significant impact in the way they integrate digital strategies into their
business development and marketing efforts:
As Michael Gerber, author of the E-Myth series of books suggests, systematizing your practice — including your
business development,
marketing and client acquisition
efforts — will enable you to focus on those activities that require your unique skill, expertise
and personal touch.
Identifying your ideal client allows you to narrow the scope of your
business development efforts and efficiently target the best
market for your
business.
Jay Harrington is an attorney
and co-founder of Harrington, where he leads the agency's Brand Strategy, Content Creation
and Client Service teams to help lawyers
and law firms increase
market awareness
and improve
business development efforts.
Each SEO campaign is highly customized to the goals of your law practice
and its leaders;
and fully integrated with all other branding,
marketing, media relations,
and business development efforts.
Should partners be obligated to prepare personal
marketing plans
and be accountable to the
marketing partner or committee for their
business development plans
and efforts to increase revenue
and profitability?
As Senior Vice President of Sales
and Marketing, he drives revenue by overseeing
and growing Lighthouse's
business development team
and sales
efforts, expanding channel relationships,
and continuing to build a culture of excellence.
And savvy lawyers understand that an integrated, strategic
marketing program makes their
business development efforts easier.
Ian
and the
marketing team at Freeborn & Peters have been recognized six times by the LMA's Your Honor Awards program, including for their work in
business development, brand identity, digital communications,
and contributions to the firm's recruiting
efforts.
Business development deals with specific practices
and practice groups, while
marketing tends to be the overarching umbrella which assists BD
efforts but concentrates on the firm as a whole.
An associate at the time, she wrote a proposal that firm management couldn't resist,
and she joined a handful of other in - house
marketing pioneers in helping to organize
and improve client relations
and business development efforts.
Prior to joining Altman Weil, Tim was Director of Practice
Development for White & Case, one of the world's largest law firms, where his team led all U.S. business development efforts, including strategic planning, market intelligence, client relationship management, proposal management and key clien
Development for White & Case, one of the world's largest law firms, where his team led all U.S.
business development efforts, including strategic planning, market intelligence, client relationship management, proposal management and key clien
development efforts, including strategic planning,
market intelligence, client relationship management, proposal management
and key client programs.
LP Magazine
Marketing Column: Auditing your efforts Law Practice Magazine, November / December 2012 At a time when law firms» spending in marketing and business development can hit seven or eight figures, it is time to ask, «are we spending our money wisel
Marketing Column: Auditing your
efforts Law Practice Magazine, November / December 2012 At a time when law firms» spending in
marketing and business development can hit seven or eight figures, it is time to ask, «are we spending our money wisel
marketing and business development can hit seven or eight figures, it is time to ask, «are we spending our money wisely?»
Infinite Public Relations, a professional services
and litigation crisis PR firm, is among many consultants
and companies that have incorporated online videos into a law firm's visibility plan, whether in
marketing,
business development or public relations
efforts.
The second was firms will be more driven by
business development efforts than historical
marketing ones, which will have an impact on legal directories, publications,
marketing staffing levels, advertisements,
and ancillary expenditures.
The ability to measure diversity versus peer firms in the specific geographic
markets in which clients are purchasing legal services,
and to «level» the geographic playing field with respect to diversity, is the underpinning for client engagement
and business development efforts.
He also served as the CEO of Epiq Systems Class Actions & Claims Solutions, where he initiated a successful turnaround
effort including a reorganization of
marketing, sales force
and strategic
business development activities, and as Director of Practice Development for White & Case, leading practice group strategy, marketing, business development, competitive intelligence and client
development activities,
and as Director of Practice
Development for White & Case, leading practice group strategy, marketing, business development, competitive intelligence and client
Development for White & Case, leading practice group strategy,
marketing,
business development, competitive intelligence and client
development, competitive intelligence
and client relations.
As Orrick's Managing Director - Clients, JeanMarie Campbell is responsible for identifying
business opportunities in the
market, maximizing client relationships
and strategizing with partners on their
business development efforts.