Sentences with phrase «marketing as a concept»

Within the mutual fund and ETF industries, the various factors just discussed are being marketed as a concept called smart beta.

Not exact matches

Quickflix and DVD Direct have concentrated their marketing online, targeting existing Internet users, but both companies say they are pleased by Telstra's entry into the market, as it will increase awareness of the business concept.

Idea Crossing should focus on that concept and forget about buzz marketing, which has been out there for some time and strikes me as an afterthought.

Beyond the fact that «advertising online» is a radical over-simplification of this complex proposition, misunderstanding and mixing the concepts of marketing and advertising, and often branding as well, will make any entrepreneur look inexperienced and can give investors and partners a reason to question your strategy.

As Slava described, «Creating more efficient capital markets is not a U.S. concept, but a global concept.»

Positioning is one of the hardest marketing concepts to not only understand, but to do right, as I detailed in my recently - completed series.

As the concept creator and visionary leader, the founder is the ideal candidate to sell a vision while the product is being developed, and to prove to both the market and the internal team that the concept is a viable solution that supports long - term growth.

For sites on the left end of the Social Longevity Spectrum search is much less important as users tend to rely on an ever - refreshing ticker of content based on who they follow in conjunction with their recommendation engines (this concept was discussed in length in my content marketing predictions post).

How to Bring Your Concept to Market: Protect Your Concept Once you have tested your concept and found it to be sound, safeguard your brand name or image by registering it as a service mark or trademark, suggests Richard Stim, attorney and author of Patent, Copyright & Trademark: An Intellectual Property Desk Reference.

As the technology inside mobile phones becomes more sophisticated — and the communicating technologies and beacons that locate consumers» mobile devices have become more prevalent and invisible — the concept of «opting in» has taken a back seat in the marketing world.

Today a raft of young «cleantech» companies is emerging to bring a wide range of green concepts to market in fields such as biofuels, solar, wind, biomass, tidal power generation, conservation and many other categories.

And while the concept of the frank personal testimonial as a marketing tool isn't necessarily new — the old Hair Club for Men commercials from the»80s come to mind — in the age of the social media «overshare,» it's undergoing a renaissance.

The reason why I bring this up is that as we've continued to develop the concept of inbound sales and marketing at HubSpot (where I work), we noticed something that we weren't expecting.

The concepts, methods, and best practices that comprise the core of inbound marketing aren't going anywhere as long as there's a need for marketers to reach prospects and buyers at critical junctions and touch points throughout the buying journey to influence decision making.

During the Industrial Revolution, the concept of design emerged as a way to create and style products that facilitated mass production and consistency when distributing to global markets.

This is not a new concept as there have been speed, information and skill advantages since markets have existed.

The concept was sufficiently appealing that Darren Krissie, a sales and marketing executive with a background in jewelry and heavy equipment, ap?proached Craft and Shaskin with a proposal to roll out the store concept across Canada as Planet Organic.

As founder of the Reason Foundation, a U.S. free market think - tank, Poole has been pushing the concept of road pricing since 1988.

Additionally, many firms who are raising second - time funds, 27 % of the opportunity set in 2017, entered the institutional market for the first time following first funds often structured as smaller, «proof - of - concept» vehicles.

The report focuses on a concept called the «Missing Middle» which refers to people who are currently priced out of Greater Vancouver's housing market, such as new families, middle - income earners, seniors, and empty - nesters.

Naples also seeks to educate Millennials about Modern Portfolio Theory and the importance of consistent contributions in a tax - free environment, as well as diversification and rebalancing concepts to smooth long - term returns through bear and bull markets.

In author and seasoned commodity trader Carley Garner's quest to guide traders through the process of commodity market analysis, strategy development, and risk management, «Higher Probability Commodity Trading» discusses several alternative market concepts and unconventional views such as option selling tactics, hedging futures positions with options, and combining the practice of fundamental, technical, seasonal, and sentiment analysis to gauge market price changes.

Darin Kingston of d.light, whose profitable solar - powered LED lanterns simultaneously address poverty, education, air pollution / toxic fumes / health risks, energy savings, carbon footprint, and more Janine Benyus, biomimicry pioneer who finds models in the natural world for everything from extracting water from fog (as a desert beetle does) to construction materials (spider silk) to designing flood - resistant buildings by studying anthills in India's monsoon climate, and shows what's possible when you invite the planet to join your design thinking team Dean Cycon, whose coffee company has not only exclusively sold organic fairly traded gourmet coffee and cocoa beans since its founding in 1993, but has funded dozens of village - led community development projects in the lands where he sources his beans John Kremer, whose concept of exponential growth through «biological marketing,» just as a single kernel of corn grows into a plant bearing thousands of new kernels, could completely change your business strategy Amory Lovins of the Rocky Mountain Institute, who built a near - net - zero - energy luxury home back in 1983, and has developed a scientific, economically viable plan to get the entire economy off oil, coal, and nuclear and onto renewables — while keeping and even improving our high standard of living

Now that I've outlined the basic concepts of modern link building, as well as a high - level view of the strategies you'll need to be successful at it, let's take a step back and look at how link building came to be, how it's evolved, and why it has an undeserved questionable reputation in the SEO (and general marketing) industry.

Learn from two experienced business leaders how to incorporate concepts such as the ideal customer profile and target addressable market into territory design — and redesign.

In these market conditions, we would ideally trade in - line with these moves but ideally enter a trade after a pull back, but if we only applied this concept, we will miss some trades as there won't always be a pull back.

But what I can tell you with the utmost confidence is that basic technical analysis concepts such as support and resistance definitely work a majority of the time at predicting the stock market's next move.

I find it very easy to formulate an opinion on marketing concepts, as I guess I'm pretty well informed (and being informed tends to equal being opinionated).

There is a prediction market at the University of Iowa called Iowa Electronic Markets that has an ongoing track record for accuracy and serves mainly as a proof of concept for students.

HubSpot, for example, might not (depending on our analytics, of course) want to choose «inbound marketing» as a topic for a blog bundle; not only is it far too broad to be helpful, but perhaps leads that download content about inbound marketing as a general concept don't close at a very high rate.

At this writing, I am very concerned about where the emerging concept of content marketing is heading because as I see it, is caught up in the viral spun around buyer personas incorrectly.

Although the concept of buyer personas were founded nearly 14 years ago, the maturity of buyer persona development as a means to achieve customer - centric B2B marketing has some ways to go.

This highly flawed concept, widely taught in MBA and financial engineering programs, perceives volatility as an exogenous measurement of risk, ignoring its role as both a source of excess returns, and a direct influencer on risk itself... Systematic strategies are based on market volatility as a key decision metric for leverage... The majority of active management strategies rely on some form of volatility for excess returns and to make leverage decisions.

But while the information - as - product concept may help you address some of the tactical decisions involved in branded content creation, getting your company to really take a strategic, integrated, and editorial approach to content marketing may require a more significant mindset shift.

However, although this concept seems straightforward at first sight, using it successfully is reliant on on your understanding about features such as trading asset, trading style, risk tolerance, and market conditions.

Value Investing for Smart People, as a course, is a series that works through these five pillars, systematically introducing you to the most important concepts I think every stock market investor must know about.

The Charles E. Smith division of global real estate trust Vornado recently asked six world - class architectural firms to design and construct the «office of the future» as part of the unique Crystal City DesignLab project, which sought to re-envision six suites in a centrally located Arlington, Virginia office building in the Washington, D.C. office market and demonstrate how new design concepts can immediately benefit office tenants going forward.

With his academic background as social scientist, he is passionate about new trends in urban affairs and the creative labor market, two things which are perfectly combined in the concept of coworking.

I would like to increase this list with a few more, such as: concept curriculum course definition dictionary phase photographs photos idea image pictures game games kit market and that which is what is meaning means graduate postgraduate graduate profession professions proposal recruitment technical university used video wiki legislation

Folks at CNN and MSNBC as well as the rest of the so - called left leaning media editorially do not understand basic concepts of viewer ratings and market share.

In accord with this concept of the free market came other freedoms to supplement and enhance it: the freedom of an individual to engage in enterprise, the freedom to speak his mind and worship his God, the freedom to choose those who govern, as well as protection from those who govern, through a system of «checks and balances» whereby each of the three branches of government curbed the power of the others.

If the idea of dignity needs that kind of marketing or selling, then as a politically useful concept it is dead on arrival.

Preston comments, «It is important to separate (the premises) from the concept of the market as a useful mechanism for solving some economic problems if it was set within a different value commitment and an extensive structural framework» (Church and Society in the late 20th Century.

Within months, Adenauer shifted his support from the Ahlen Program to the «Social Market» concept developed and promoted by Ludwig Erhard (who became Adenauer's economics minister and later his successor as chancellor), as well as the «Freiburg School» of economics, most of whose members had direct ties to the Freiburg Circle.

There he says, one, that the shift from the concept of «the State's role as providers of equal opportunities to every citizen» to that of providing education, health and other social services «to those who can afford to pay» is a U-turn in public policy which «has been made surreptitiously by administrative action without public discussion and legislative sanction»; two, that the total commercialization of social sectors is «alien even to free market societies»; and three, that «the ready acceptance of self - financing concept in social sectors alien even to free - market societies is the end result of gradual disenchantment with the Kerala Model of Development», which has been emphasizing the social dimension rather than the economic, but that it is quite false to present the situation as calling for a choice between social development and economic growth.

Unlock new markets and target groups — with innovative flavours, non-alcoholic or reduced - alcohol alternatives, new concepts such as a wine mix with the taste of lavender and quince, or by launching your own seasonal cocktails.

«We're getting smarter and better thanks to the addition of several franchise groups that may also have other concepts or that bring a lot of business and market savvy as well as a local angle to the party,» Barry explains.

The thin - in - stature yet rich - in - flavor pancake can wrap itself around a mixture of flavors — savory and sweet, breakfast, lunch or dinner — making it easily customizable to anyone's tastes and, as one restaurateur has found, a smart concept for the fast - casual food market.

Due to the concept of the newly created global «interpack alliance», interpack as its flagship has also obtained more exposure in the growth markets abroad thereby attracting even more high - calibre experts to Düsseldorf.»

The 2014 program schedule included: culinary demonstrations centered around adventurous flavors and new menu trends; presentations and panel discussions focused on sustainable agricultural practices, the role of wheat in our diet vs. seekers of gluten - free options, and water issues affecting food production; discussions on how American menus are often shaped by millennials, health and nutrition concerns, and global cuisines; a Friday field trip to the CIA Farm in St. Helena and through Marin and Sonoma Counties to visit Pozzi Ranch, Dutton Ranch (where Valley Ford Cheese Company joined), and Gourmet Mushrooms with tastings and presentations by the farmers as well as farm bureau and land trust experts; and the exciting and interactive Saturday Market Basket Exercise, where attendees were divided into six teams to develop menu concepts using sponsor products for the following categories: